Heublein: Byrrh Wine, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Heublein D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bar customers chatting) 0:02 (glasses clinking) 0:03 Bartender Yes sir? 0:07 Customer Byrrh, on the rocks. 0:08 - You got it. 0:09 - [Fellow Drinker 1] Beer on the rocks? 0:10 (crowd snickering) 0:12 - Beer? 0:13 - On the rocks, please. - [Fellow Drinker 2] Beer on the rocks? 0:15 (crowd laughing) 0:16 - [Fellow Drinker 3] Beer on the rocks? 0:17 - [Fellow Drinker 4] Beer on the rocks? 0:18 (crowd laughing) 0:19 - [Fellow Drinker 1] On the rocks? 0:20 (crowd laughing harder) 0:21 - [Fellow Drinker 2] (laughing) He tried the rocks 0:22 Fellow Drinkers Beer on the rocks?! 0:23 Bartender (laughing) Beer on the rocks? 0:24 Fellow Drinkers Beer on the rocks?! 0:27 (crowd hysterically laughing) 0:29 Bartender B-y-r-r-h, what is that, Greek? 0:34 - French. 0:37 It's the light continental drink, pronounced "beer". 0:38 Bartender Oh, so when you order Byrrh on the rocks... 0:41 - Precisely. 0:44 A twist of lemon, please. 0:45 To France! 0:48 Narrator The crowd, hah! 0:49 They once laughed at Columbus. 0:51 You out there, have courage, ask for Byrrh on the rocks. 0:52 Or take home a bottle. 0:56 You'll have the last laugh. 0:58