Have I ever lied to you before?

Advertising and Jerry Goodis are an inseparable combination. This fascinating documentary takes a behind-the-scenes looks at the power plays in the advertising business in Canada. It explores the conflict and the difficulties faced on the production of one particular commercial which Goodis does not like, yet has to sell. Includes a ‘Hush Puppies’ commercial showing people talking to their feet. Photographed by Douglas Kiefer.