Hardee's Roast Beef Sandwich, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Narrator) There are only two kinds 0:00 of people in this world. 0:01 People who swear that Hardee's 0:03 roast beef sandwich is the best. 0:04 - It's the best 0:06 - (Narrator) and people who never had one. 0:07 - I never had one. I've been meaning to. 0:09 - (Narrator) Well, now's the time 0:12 because Hardee's just made the best, bigger. 0:14 Just introduced Hardee's new big roast beef sandwich 0:17 with 50% more tender, succulent, juicy roast beef 0:21 - Let me tell you. It's a sandwich and a half. 0:26 - Really? 0:29 - Yes. 0:30 - Why it's so delicious, 0:31 it'd win a blue ribbon at the county fair. 0:33 - That's what I hear. 0:35 - Sliced thin and piled high. 0:37 - No kidding. 0:40 - And they make it for you right there 0:41 - Wow. 0:43 - Nice and hot. 0:44 - You know, I've been meaning to try one. 0:45 - A big roast beef sandwich. 0:48 - (cheering) 0:49 - (Narrator) Hardee's new big roast beef sandwich. 0:53 It couldn't be better, so we made it bigger. 0:56

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