Hardee's, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (country music) 0:01 ♪ A man on the go looks high and low ♪ 0:06 ♪ For his kinda cookin' but I stopped lookin' ♪ 0:08 ♪ When I found Hardees ♪ 0:10 ♪ Best eatin' in town ♪ 0:12 ♪ Lookin' down and all around ♪ 0:13 - Hey, let's stop some place for breakfast. 0:15 - Not some place, the place. 0:17 (country music) 0:19 - Wake up, little Susie. 0:23 (yawning) 0:25 - Where are we? 0:26 - Hardees. 0:26 - Burgers for breakfast? 0:27 - No, biscuits. 0:29 Hot, fresh country biscuits, 0:30 filled with unimaginable delights. 0:32 - Here we go. 0:34 Tangy country sausage, tasty chopped beef steak, 0:36 and country ham biscuits. 0:38 Made fresh daily by these fine folks right here at Hardees, 0:40 while we were wendin' our way home 0:43 from a distant racetrack. 0:44 - After finishing in distant fifth. 0:45 - Mm, fresh biscuits for breakfast. 0:47 I'll bet the winner's not havin' breakfast this good. 0:50 - Hey, that's right! 0:52 We did beat 'em this mornin', didn't we? 0:53 (laughing) 0:54 ♪ Hardees, best eatin' in town ♪ 0:55 ♪ Lookin' down and all around ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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