Hardee's, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (police siren blares) 0:00 - That sign says stop, not slow and go. 0:03 - Well, sir, I guess my mind was on a Big Deluxe. 0:05 - Mm-hm. 0:08 - You've had a Hardee's Big Deluxe? 0:08 - No. 0:10 - You haven't? 0:11 - Nuh-uh. 0:11 - A quarter pound of pure, Char-Broiled beef, tangy cheese, 0:12 crisp lettuce and onion, plump tomato. 0:16 Say, what time do you get out for lunch? 0:18 - 'Bout now. 0:20 Well, sir, I hope you are ready for something (indistinct). 0:21 ♪ Hardee's, best eatin' in town, up and down and all around ♪ 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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