Hardee's, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We don't just let machines do the cooking at Hardee's. 0:01 Every burger gets... 0:03 Both Individual attention. 0:04 - It's the char-broil taste that brings them back. 0:06 ♪ Hello Hardee's, ♪ 0:09 ♪ Well, hello Hardee's ♪ 0:10 ♪ It's so nice to have a place where we belong ♪ 0:13 ♪ We like your fries, Hardee's, ♪ 0:17 ♪ And your pies Hardee's ♪ 0:20 ♪ All your people act like neighbors ♪ 0:22 ♪ How can we go wrong? ♪ 0:24 ♪ We'll share that meat ♪ 0:26 ♪ Sizzlin', see that juice? ♪ 0:28 ♪ Grizzlin', for that char-broil taste we love ♪ 0:30 ♪ Since way back when ♪ 0:33 ♪ So say hello to our burgers ♪ 0:35 ♪ Never eat the meal, char-broil burgers ♪ 0:39 ♪ Hardee's, the taste that brings you back ♪ 0:41 ♪ Hardee's, the taste that brings you back ♪ 0:43 ♪ Hardee's, the taste that brings you back again ♪ 0:46 (upbeat jazzy music) 0:50 Narrator Hardee's char-broil, 0:55 the taste that brings you back. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:17:27