Great Western - 1978 Holiday Race for Space

This marketing film from Dallas-based production company Bill Stokes Associates, highlights the impact of new ideas and new material for Great Western as it competes in the 1978 "Holiday Race for Space"—a somewhat inexplicable marketing scheme described with the aid of "Metal Man" and "Shorty," an obvious homage to Star Wars characters C-3PO and R2D2. Join the marketing team at Great Western as they look at new packaging and displays, and Metal Man and Shorty dance to groovy 1970s tunes and get love from the ladies! Also featured is Llyod G. Magee, the Vice President Director of Marketing, and Karen Christy, Abilene native and Playboy Playmate of the Month December 1971. Please note, the film is missing its sound.