GOOD HUMOR ICE CREAM - NO DRIP

Year Published: 1973

Description: This color, advertisement for Good Humor Ice Cream features actor and comedian Jonathan Winters. These likely date to 1973, when Good Humor debuted the "No Drip" ice cream bars in flavors including strawberry shortcake, chocolate eclair, toasted almonds, and more. According to a newspaper article, the "no drip" ice creams allowed the company to ship products all over the United States, as they did not have to be stored at twenty degrees below zero to maintain their character. Prior to that time, special trucks were needed to deliver Good Humor bars, and they had a limited radius of about 150 miles from the ice cream plant. This campaign uses humorous and varied scenes to showcase the product's appeal. Winters appears in various characters including a tennis champion, Little Red Riding Hood, a suave driver, a butler and his wealthy employer, baseball players, a cowboy, and playful children, each skit reinforces the central message: Good Humor bars are creamy, delicious, and specially made to melt slowly and drip less, offering a cleaner, longer-lasting treat. The ads also highlight the product’s wide variety of fun flavors and emphasize that it’s enjoyable for both kids and adults in all kinds of settings. 00:00 The ad opens with a tennis champ, Maynard, being scolded for his messy, dripping ice cream, and he's introduced to No Drip Good Humor, a slow-melting, creamy ice cream that stays neat. [0:37–1:10] In a humorous twist on Little Red Riding Hood, the wolf praises Good Humor’s creamy taste and slow drip, ideal even for fairy tale cravings. 1:10: A stylish man is told his luxury car is too classy for drippy treats and is offered the neater, flavorful No Drip Good Humor. 1:42: A rich gentleman is served an elegant dessert: No Drip Good Humor in multiple varieties like strawberry shortcake and chocolate éclair, showing its appeal across social classes. 2:10: In a baseball dugout, a rookie’s melting ice cream is contrasted with Good Humor’s longer-lasting bars—ideal for hot weather. 2:32: Out in the desert, cowboy Scotty praises Good Humor’s refreshing effect and wide flavor range, calling it “better than gold.” 3:02: Finally, a playful segment with a riddle-loving child highlights Ice Whammies—Good Humor bars with fun riddles and two fruity flavors per stick, reinforcing the product’s kid-friendly, entertaining nature.

Complete Record: This color, advertisement for Good Humor Ice Cream features actor and comedian Jonathan Winters. These likely date to 1973, when Good Humor debuted the "No Drip" ice cream bars in flavors including strawberry shortcake, chocolate eclair, toasted almonds, and more. According to a newspaper article, the "no drip" ice creams allowed the company to ship products all over the United States, as they did not have to be stored at twenty degrees below zero to maintain their character. Prior to that time, special trucks were needed to deliver Good Humor bars, and they had a limited radius of about 150 miles from the ice cream plant. This campaign uses humorous and varied scenes to showcase the product's appeal. Winters appears in various characters including a tennis champion, Little Red Riding Hood, a suave driver, a butler and his wealthy employer, baseball players, a cowboy, and playful children, each skit reinforces the central message: Good Humor bars are creamy, delicious, and specially made to melt slowly and drip less, offering a cleaner, longer-lasting treat. The ads also highlight the product’s wide variety of fun flavors and emphasize that it’s enjoyable for both kids and adults in all kinds of settings. 00:00 The ad opens with a tennis champ, Maynard, being scolded for his messy, dripping ice cream, and he's introduced to No Drip Good Humor, a slow-melting, creamy ice cream that stays neat. [0:37–1:10] In a humorous twist on Little Red Riding Hood, the wolf praises Good Humor’s creamy taste and slow drip, ideal even for fairy tale cravings. 1:10: A stylish man is told his luxury car is too classy for drippy treats and is offered the neater, flavorful No Drip Good Humor. 1:42: A rich gentleman is served an elegant dessert: No Drip Good Humor in multiple varieties like strawberry shortcake and chocolate éclair, showing its appeal across social classes. 2:10: In a baseball dugout, a rookie’s melting ice cream is contrasted with Good Humor’s longer-lasting bars—ideal for hot weather. 2:32: Out in the desert, cowboy Scotty praises Good Humor’s refreshing effect and wide flavor range, calling it “better than gold.” 3:02: Finally, a playful segment with a riddle-loving child highlights Ice Whammies—Good Humor bars with fun riddles and two fruity flavors per stick, reinforcing the product’s kid-friendly, entertaining nature.

Transcription

[Music] And here's our new tennis champ fans. Maynard Gumbbody. Beautiful match, Maynard. But you're really doing a job on those whites with that drippy ice cream bar. Ever hear of No Drip Good Humor Maynard? Real creamy tasting ice cream and lots of fun flavors. Only it's No Drip melts slow, drips less, won't mess you up. Try No Drip Good Humor Maynard. How about you fans? Good humor, anyone? My, what big ears you have, granny. All the better to hear you with, Little Red Riding Hood. And what big teeth you have, Granny. All the better to eat. The lovely no drip good humor ice cream I brought you. Real creamy tasting ice cream made a special way. So it melts slow drips less lasts longer. More licks to the stick. Eh, pretty foxy red riding person. No drip. Good humor. Granny really whoops him down. Hey fella, that's a real classy car. Too bad you're messing it up with that drippy ice cream bar. Oh, kittens. You ought to check out No Drip Good Humor. Real creamy tasting oldfashioned ice cream made a special way so it melts slow, drips less. Don't get messy. Comes in out of sight flavors, too. Here, try no drip. Good humor, fella. Good humor is good, clean fun. You may serve dessert, James. Right away, sir. Ice cream bars for me, a rich person. But these are no drip good humor, sir. They melt slow, drip less, and come in splendid variety. Strawberry shortcake, toasted almond, chocolatey clair, assorted whammies. Oh, what a fun assortment. What would you pick, James? Oh, sir. Pick any good humor. You've picked a winner. Pick up some no drip good humor for your family, Mom. When it's hot. It's really hot here in the dugout, fans. Just look at that dingling. Huh? And his ice cream bar melting and dripping. Made a special way so it melts slow, drips less, lasts longer, more licks to the stick. Try no drip. Good humor. Rookie. You too fans. It's a whole new ball game. Eat something fierce out in these ear parts, folks. But old Scotty knows how to keep his cool. Right, Gard? No drip. Good humor. Creamy tasting oldfashioned ice cream. Made a special way so it melts slow, drips less, lasts longer. Good humor comes in mind-blowing flavors, too. Strawberry shortcake, toasted almond, chocolate eclair, sorted whammies, and lots more. No drip good humor, better than gold. Take it from Scotty. Here's a good humor riddle, Grandpa. What has a mouth but never eats? Well, let's see. Sure ain't your grandpa. A river. Get it? Yeah. All right. What did the rug say to the floor? Smart Elic, don't move. I've got you covered. Folks, if you like to fiddle with riddles like this little rascal, you'll like no drip good humors. Lots of yummy flavors with a riddle on every stick. That boy Chester's just wacky about good humor icew whamies. Look at him licking his little heart out. Good humor ice whammy stripes are nice, Grandpa. Two nifty fruit flavors on one stick. I'm kind of partial to ice whammy swirls. Two nifty berry flavors on one licking good stick. Aren't kids everywhere wacky about icewamies, Grandpa? You bet you, Sunny. Good humor stripes and swirls for boys and girls. They're really cool. Cool.

1 user has this film:
Periscope Film

No related films.

Original permalink · Record added: 2025-11-12 02:45:23