Going Back To School (1940s)

[Music] la la it's going back to school time and a million Young Americans are turning their thoughts to colleges curricula and [Music] clothes while schools have gotten ever harder the modern airline has made the going very easy indeed [Music] these two college-bound girls are headed for Northwestern University one wears a brown Shetland suit with wide box pleats while the other wears a beige and brown suit of strs alpaca Herring [Music] bone Seated on the Terrace overlooking the runway at LaGuardia Airport our co-eds are about to enjoy a delicious lunch happy in the thought that before dinner a tww Stratoliner will have carried them safely to Chicago before the girls board the plane they are given free run of the airport they go through the hangers and are shown one of tw's modern 24 passenger planes [Music] colorful is the word for this two-piece suit of fard and Lawrence's Gardener Tweed this classic Reaper of Corby Lin's Heather Shetland is lined with Skinner double warm sunback [Music] lining a ball maam Swagger coat with builtup shoulders is also made of a fine coralin fabric a two-piece casual tailored suit of dark brown Garnet flannel is set off by a colorful plaid scarf as school opens freshmen wander about wide-eyed a little frightened while upper classmen look up last year's fresh friend it's a busy World long before the first hour exam comes along the school paper the debating team or class elections begin to claim most of our attention this young man and his freshman friend stopped to look at an announcement of Tri outs for the dramatic Club why I play Des Demona In Summer Stock says she before you can say Sarah Barnhart the rehearsals are on what kind of home is this emotes our heroine studying her lines Jean Sports a natural rabbit's hair Woolen with green saddle stitching around the [Music] Yol Dorothy wears a white background Scotch plaid jerkin and matching skirt over a classic shirt and keeps her feet happy in blue calf sweet Swedish moccasins exchanging cues these two young future baramor give their all Helen learns her role in a two-piece knitted cardigan with a neckline borrowed from the college girls favorite sweater alligator is Helen's favorite shoe the red eonia baseball hat is worn with a green corduroy colorless jacket and pleated plaid skirt bucko espad with non-skid rope sold are positively the newest thing in Collegiate Footwear one of the pleasantest parts of college life are the picnics particularly at Northwestern where the shore of Lake Michigan provides a magnificent background for all kinds of sport when modern economics and French irregular verbs begin to fog the mind there's nothing like a little softball to freshen it up again Jean unpacks the lunch in a classic cranberry red shirt with the new long sleeves her well cut gray men's wear flannel kolots are as comfortable as they are cute Helen wears a corduroy shirt with a blue jerkin and brown gourd skirt her red moccasins are of polished calf it's batter up in a yellow cardigan and corduroy slack and it's a hit on any college campus the World Series May Draw Bigger crowds but we bet they're not half as much fun even into an undergrads life a little rain may fall however the threat of a Thunders shower means nothing to those who come prepared with raincoats of skinners tackle twill for no matter how gloomy it may be the brilliant rainbow colors of this wonderful fabric will brighten your day the victory blue wraparound model is one of The Season's smartest the rubber boots show the Western in fluence originally designed for football pants now used by our parachute troops tackle twill naturally goes well in this military model this double breasted straight cut Reaper is favored for its brilliant color and fight Bullseye buttons you'll see these tackle twill rain coats everywhere the new style white rubber boots now zip up The Sid so that they may be put on over shoes this handsome halfback is evidently as Arden a student of Esquire as he is of end plays for nothing could be more correct than his sirel Johnson tiv Venetian Overcoat Ah that's the reward he gets for being well dressed one of the most popular Fabrics on the campus this year particularly in eastern schools is botany men's wear flannel here it is tailored in Katz worn with a reversible red green Woolen jeren slacks practically a necessity in eastern schools are worn with a new longer length jeren of the same Men's Wear fabric the gray flannel pinor worn over a long sleeve tatter Sal shirt is ideal for classroom and casual wear with weekends however come dates and the need for such diable dancable dresses as these this wild olive green number with the beige knitted Lumberjack front should rate a bid to a Princeton house party again in this red check from stru you you will see the trend to lightweight woin for date occasions bety wears a brown and natural diagonal plaid and a heavy handcuffed bracelet with gold plates for her Bose's [Music] name these girls are not only feeding pigeons they are also blazing a fashion Trail for this brown norfol jacket is the newest thing this season and has the blessing of every important fashion magazine the news in this outfit is not so much the charmingly simple onepiece dress as the crocheted pigtail beanie with a bag to match the mustard color of the wool dress lends itself to bright color accessories every coed needs a top coat like this to throw over her shoulders the GAO hat is as new [Music] as this RAF blue wraparound with its new deep arm [Music] holes in the men's universities 2 campus leaders are setting new fashion trends highest style of the moment in suits is the sirel Johnson Saxony a luxuriously soft fabric It is Well Suited to the easy informality of well-groomed college [Music] life another fabric being widely worn at Princeton Harvard and Yale is the sirel Johnson tiv Venetian top coat first cousin to the ubiquitous cobt it is a softer dressier Fabric and is often seen in teal and air blue the covert suit of course continues to be the most popular of all college clothes out for a walk between classes Betty remembers she has to mail a letter what's this competition well yes naturally a girl who's smart enough to wear the new long torso midi blouse with her Scotch plaid skirt has more than one heart interest but just to show that you can't always tell who's kissing and who's turning the cheek here's the same scene 1 hour later another Betty Waits impatiently looking slightly annoyed in her smart tweet jacket and green wool skirt she Taps her pretty Norwegian boots and just manages to keep cool-headed in her Tweed [Music] beanie aha the same gentleman appears who says only woman is fickle true he's late but he has all the excuses and two tickets for the game fcks everything it's the first game of the season the whole school's out to cheer on the team and show off their new football finery there's the kickoff and the game is on [Music] [Applause] [Music] [Applause] [Music] even the college photographer is up to the minute in his corduroy jacket and cocky hat this co-ed Sports a trim Clan plaid fitted [Music] Reaper a stadium favorite this season is the air blue seral Johnson top coat this Herring bone Tweed top coat adds local color a red and blue Tweed skirt and blue shatan jacket are a bright spot in the cheering section what tassels on your gloves no it's a new kind of zipper pull so this little kitten won't lose her mittens or lose her mad money either what will they think of next attention tw's Flight 45 now leaving gate 4 for Kansas City here's the way the modern coed travels spanning the nation overnight in a tww Stratoliner gives her extra vacation time speaking of night as the hostess tucks our pretty Miss in bed she admires her star print night gown of bimberg rayon her matching bandana will keep her curls in place Stevens's College in Columbia Missouri is one of the most interesting women's colleges in America founded over a century ago its Ivy covered buildings and modern residence Halls draw students from all parts of the country its Progressive curricula includes homemaking as well as history styling as well as the Fine Arts Central Missouri is famous for its fine saddle horses and Stevens affords an unusual opportunity for this popular sport taking a Turn Around The Stables this Collegiate horsewoman wears a three-piece classic suit of imported Kela and Kemp B Valour the top coat has Loops in the lining so that it can be worn as a cape Stevens country club with its golf course in Lake is a center of student interest a mixed forsome appr es the ninth hole and as one of the men tries his spoon we not his partner's amethyst and green plaid wool jacket and matching [Music] skirt her opponent's glenplaid skirt and full long sleeve flannel shirt gives free swing at the tea off fashion is taken seriously at Stevens fashion for are held to give students an opportunity of expressing their style [Music] ideas their creative minds find inspiration even in kitchen [Music] [Applause] utensils the favorite meeting place of the college girls is the soda Pub where campus small talk is exchanged over a Coke the Sorority Girl on the right wears a two-piece Glen plaid suit with pleated skirt her companion wears a full durndle jersey topped by a gold studded cumerbun rushing teas are always an exciting part of the first semester social life and how important it is to look your best these two girls should certainly get plenty of bids an aqua and brown plaid classic worn with a yellow sweater is practically made for the occasion brand new is the gray blue changeable rayon corduroy the bracelet length sleaves and Novelty belt lend interest to the outfit the girl in the tailored gold flannel dress aptly illustrates the trend to the dolman sleeve her long single rope of pearls are a college must this year and will be worn with everything inside the tea is in progress cups are balanced gingerly as the sority members become acquainted with their guests the hospitable atmosphere of the room is a fitting background for the good looking and tasteful outfits gathered here a two-piece Chanel type knitted suit is attractive in RAF blue a beige Wool with brown Petty point from the neckline to the sleeve accents the new soft shoulder this black fire with black velvet accents has the lower waistline look the brown and beige mixture is from stro beige rabbit's hair is the fabric in this one piece dress the cowboy inspired WID studded belt makes it [Music] new Everyone likes this brown and beige casual type dress the 7/8 length sleeve and metal buttons are [Music] [Applause] distinctive as the girls leave we catch a glimpse of two typical fine quality campus coats the straight hanging man-tailored coat is of Kenneth McKenzie's Harris Tweed it is a folkard and Lawrence fabric the blue and green Clan plaid Reaper is also an important British cloth this young lady's fiance has a birthday soon and she's bought him the most marvelous gift it's a Ben Russ shockproof watch the official time piece of tww he'll certainly be pleased it's prom time a name band is playing and an important date is waiting below you needn't worry about stag lines in this gor gorgeous changeable tapa evening gown nor could you meet with anything but success in this colorful plaid tapa that Whispers when you walk during an intermission we find two of the girls getting a breath of fresh air a caral and black crepe Dinner dress with drop shoulder yolk again underlines the off-the-shoulder Trend the black and plaid taffa evening gown with a bolero jacket has a fitted bodice and a full skirt the decalotage is low out for a stroll between dancers comes a well groomed couple her fuzzy wuzzy coat is designed for double duty wear having two sets of buttons gold for evening white pearl for daytime again we take to the air in a tww Stratoliner to those thousands of students who attend West Coast universities the trip over Grand Canyon is an education in itself there is no more magnificent view in all the world in the charm room of the great airliner a student takes a last look at herself in the mirror as she prepares to disembark at Los [Music] Angeles UCLA with its massive walls and interesting architecture is etched against the background of soft Green Hills and deep blue [Music] [Applause] sky dressed for this California climate we see a coed lounging comfortably in a rose and blue corduroy slack [Music] suit those comfortable looking shoes are suede top Joyce coolies the softly tailored Rose corduroy suit has a borrowed from the boys look a two-piece corduroy suit with sleeveless jacket and gourd skirt gives the effect of a [Music] jumper these interesting peasant style pinor effect dresses with their applique flowers are typical of the gayety and freshness of many modern California [Music] designs a completely new departure in college clothes comes from margery's Fireside Fashions the quaint charm of these midcalf length skirts full sleeves and Little Dutch caps is pleasantly different watch for Fireside Fashions on your campus class is over the departing Scholars nod approvingly at this brown and French blue classic fitted [Music] suit as they go to the car we get a good look at Audrey's brown and beige crossbar plaid this man tailored Harris Tweed two-piece Herring bone is equally good for attending classes or driving cars as Verna drives away she promises to be at the dance tonight all ready for the first Walts these three pretties present the California concept of the college evening gown this dinner dress of malson's black chiffon is accented with gold applique on the sleeves and a gold kid belt the D plan crepe Dinner dress is trimmed in nail head at the [Music] Yol this jumper effect evening dress with white marisette in the blouse is made of non-c crushable velvet there's the picture as the experts see it the college fashions for the year to come