Glass Container Manufacturers Institute: Glass Public Relations, 1950s

Year Published: 1950s

Creator: Glass Container Manufacturers Institute D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Learn how to hold your beer. 0:05 One-way bottles, that's how. 0:07 One-way bottles hold you beer's taste. 0:10 They're pure glass, so your beer tastes like beer. 0:12 Good, fresh brew. 0:16 (bottle whistling) 0:18 (piano playing) 0:19 ♪ Learn how to hold you beer, my boys ♪ 0:20 ♪ Hold your bottle of beer ♪ 0:22 ♪ That's that sound as you drink it down ♪ 0:23 ♪ Learn how to hold your beer ♪ 0:25 Your brand costs less in one-way bottles, 0:28 so you get more beer for your money. 0:31 (bottle whistling) 0:33 ♪ Learn how to hold you beer, my boys ♪ 0:34 ♪ Hold your bottle of beer ♪ 0:35 ♪ That's that sound as you drink it down ♪ 0:37 ♪ Learn how to hold your beer ♪ 0:39 One-way bottles are compact and they get cold fast, 0:41 keep cold all the way down. 0:45 (bottle whistling) 0:47 ♪ That's that sound as you drink it down ♪ 0:48 ♪ Learn how to hold your beer ♪ 0:49 Learn how to hold your beer. 0:52 Get the brand you drink in no return, one-way bottles. 0:54 That's how. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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