Glass Container Manufacturers Institute: Glass Public Relations, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Glass Container Manufacturers Institute D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat jazz music) 0:01 Narrator Nick Pinto, a man who knows 0:04 how to hold his beer. 0:06 In bottles. 0:08 Beer people wouldn't have their beer any other way. 0:10 (bar patrons chattering) 0:13 Glass can't mess around with the taste of beer. 0:25 In one-way bottles, every beer you drink 0:29 tastes the way it's supposed to. 0:31 Good, clean, cold. 0:33 (beer pouring) 0:36 And when beer people have it at home, 0:49 one-way bottles again. 0:51 They could even save you money. 0:52 Get to know what beer people know. 0:54 Learn how to hold your beer. 0:55


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John W. Hartman Center for Sales Advertising & Marketing History


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