Glass Container Manufacturers Institute: Glass Public Relations, 1950s

Year Published: 1950s

Creator: Glass Container Manufacturers Institute D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheerful upbeat music) 0:01 (group speaking indistinctly) 0:03 (bottle toots) 0:07 ♪ Learn how to hold your beer, my boy ♪ 0:08 ♪ I did and my name is Nicholas ♪ 0:11 ♪ I hold my beer in a bottle like this ♪ 0:13 ♪ It's the only way, don't be ridiculous ♪ 0:15 (group laughing) 0:17 ♪ Learn how to hold your beer, my boy ♪ 0:18 ♪ I did and my name is Roger ♪ 0:20 - Roger! ♪ I hold my beer in a bottle like this ♪ 0:23 ♪ It's the best way to drink your lager ♪ 0:25 Announcer Learn how to hold your beer. 0:27 No-neck bottles, that's how. 0:29 That's how to get all the taste 0:31 out of the beer you drink at home. 0:32 Glass can't change beer's taste. 0:34 Your beer tastes like beer. 0:36 Good, fresh brew. 0:38 Yet it's low-cost and no return. 0:40 ♪ Learn how to hold your beer, my boy ♪ 0:43 ♪ I did, my name is Don ♪ 0:45 ♪ I hold my beer in a bottle like this ♪ 0:47 ♪ And it fits right in my palm ♪ 0:48 (group laughing) 0:50 (bottles clinking) The leading brands are now available in no-neck bottles. 0:51 Bring home the brand you drink 0:55 in low-cost, no return, no-neck bottles. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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