General Foods: The Perfect Cup Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The Perfect Cup could be the best coffee idea ever. 0:01 Its caffeine has been reduced to 50%, 0:04 which makes it smooth and it has all the rich coffee flavor 0:07 you could ask for. 0:10 In fact, in taste tests, America's leading coffee 0:11 just couldn't beat it. 0:14 The Perfect Cup, 100% coffee, 50% reduced caffeine. 0:16 Try it. 0:21 all this rich smooth flavor with only half its caffeine. 0:22 Now isn't that better than what you're drinking? 0:26

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