General Foods: The Perfect Cup Coffee, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Milestones in coffee. 0:01 Egypt, the year 852, shepherd first tastes a coffee bean. 0:03 He likes it. 0:08 London 1652. 0:11 Coffee becomes well-known. 0:13 San Francisco 1903. 0:17 Coffee is kept fresh with the vacuum. 0:20 New York, 1939. 0:24 Instant coffee becomes popular. 0:26 Cleveland, 1966. 0:29 Freeze dried coffee arrives. 0:31 And now 1976, another milestone. 0:33 The Perfect Cup. 0:37 Coffee that removes bitter taste 0:38 while reducing the caffeine. 0:40 As the caffeine is reduced, bitterness and roughness go up, 0:43 and at 50% less caffeine than regular coffee, 0:46 smoothness and richness takeover. 0:49 The Perfect Cup. 0:52 Coffee that's finally here, after hundreds of years. 0:54
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Original permalink · Record added: 2025-04-22 23:15:48