General Foods: The Perfect Cup Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (people chattering) 0:01 - Gentlemen, ladies, welcome to General Foods. 0:02 Today we're proud to announce a breakthrough in coffee. 0:05 We're introducing The Perfect Cup. 0:09 First I'd like you all to taste this new product 0:12 and then I'd be happy to answer any questions. 0:14 Yes? 0:17 - It's rich. All right, how'd you do it? 0:18 - We discovered a process that removes bitter taste. Ma'am? 0:21 - What kind of process? 0:26 - We found that roughness and bitter taste 0:28 went out as we reduced the caffeine down to 50%. 0:30 - 50%? Explain why you went to 50. 0:33 - Let me show you. Run the film, Mike. 0:36 (projector clicks) 0:38 Announcer Smoothness and richness takeover when there's 0:39 50% less caffeine than regular coffee. 0:43 The Perfect Cup. 0:45 - As simple as it sounds, that's the breakthrough. 0:47 And speaking of a breakthrough, let's have a coffee break. 0:50 (laughing and chattering) 0:54 Announcer Introducing The Perfect Cup. 0:54 Once you taste this coffee, you will have no questions. 0:56

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