General Foods: Maxim Instant Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (inhales deeply) 0:01 - Ms. Collier, you made fresh perc coffee. 0:02 You didn't? 0:03 - I didn't. 0:04 It's new Maxim. 0:05 - Ben served fresh perc coffee. 0:07 You didn't? 0:10 - I didn't. 0:11 It's new Maxim. 0:12 Narrator Introducing new Maxim 0:13 with a new rich ground aroma 0:14 and rich taste closer than ever to fresh perc coffee. 0:16 So close they'll think you did, 0:19 when you didn't. 0:21 - Honey, you didn't? 0:24 - I didn't. 0:26 It's new Maxim. 0:27

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