General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - He never came right out and said, 0:01 "Mary, your coffee is rotten." 0:03 Excuses. 0:05 It's too late, it's too early, my lips are chapped. 0:06 And last night he comes home for dinner 0:10 with diner coffee in a, in a bag, 0:12 with a cup for me, too. 0:15 You know what, it was better than mine. 0:19 Mine was bitter. It was heavy. 0:22 Poor guy, all those years. 0:25 But I got new coffee. Horizon. 0:28 You heard about this yet? It's not heavy. 0:31 It's good and rich but not heavy. 0:35 - I'm home. 0:36 - Would you like some coffee? - Coffee? Oh. 0:38 Narrator Horizon coffee, it's rich 0:39 in hand-selected coffee beans. 0:41 Some coffees use mostly strip-picked beans, 0:44 all the beans ready or not. 0:46 But gently roasted Horizon is always rich. Never heavy. 0:48 - He loves this coffee. My husband has very good taste. 0:52 Narrator New Horizon from General Foods. 0:56 Always rich, never heavy. 0:57

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