General Foods: Horizon Coffee, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (animals chirp) 0:01 - Cherries on a coffee tree, Uncle Alvin? 0:02 That surprises people when they visit my plantation. 0:04 Coffee beans grow inside. 0:07 When they're this red color, they're full of flavor. 0:09 That's when they're picked for Horizon Coffee. 0:11 - Hand-picked? 0:14 - Lots are. 0:15 Some of the growers strip all the beans, ripe or not. 0:15 - So Horizon hand-picks lots of their beans. 0:20 - Mm. It's delicious. 0:23 - It makes sense, my friends. 0:25 When the beans are full of flavor, 0:27 the coffee's full of flavor. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:15:48