General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:01 (rooster crowing) - What are those cherries doing 0:05 on the coffee trees, Uncle Adam? 0:06 - (laughing) You know, it's funny when people come here 0:08 to my South American plantation, 0:10 that's one of the first questions they ask. 0:11 The coffee beans grow inside these cherries. 0:14 - How do you know when they're ripe? 0:16 - When they turn this deep, rich color, 0:18 they're full of flavor. 0:20 That's when they're picked for Horizon Coffee, 0:22 and we come back for the rest when they're full of flavor. 0:24 - So Horizon beans are all picked by hand? 0:27 - Lots of them are, just like these. 0:29 - (laughing) But Adam, there's gotta be an easier way. 0:31 - Well, some of the growers strip all of beans, ripe or not. 0:35 - But Horizon hand picks lots of theirs. 0:38 - Right, come on you two, I'll give 0:40 you a cup of coffee you'll never forget. 0:42 (woman laughing) 0:46 (animals chattering) - Mmm, Horizon is delicious. 0:49 - It's so rich, Uncle Adam. 0:52 - It makes sense, my friends. 0:54 When the beans are full of flavor, 0:56 the coffee's full of flavor. 0:58

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