General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horn honking) 0:01 - Ready to go back? 0:02 - Just about. 0:03 - Come on in, 0:04 my mom made some coffee. 0:05 - Your mom made coffee? 0:06 And you want me to drink it? 0:08 Hey, how many times you've told me how bad her coffee is. 0:10 How many times? 0:14 It's not as good as Navy coffee. 0:16 It's dull. 0:18 It's bitter. 0:19 - It's heavy. 0:20 I know, I know, but this is different coffee. 0:22 It's terrific, really, come on. 0:25 - It's good. 0:31 It's great. 0:32 What kind is it? 0:33 - Horizon. 0:34 - Horizon? 0:35 Horizon, always rich. 0:36 - Never heavy. 0:37 Announcer Horizon Coffee 0:40 is rich in hand-selected coffee beans. 0:41 Gently roasted so it's never heavy. 0:44 - Can we smell some of that horizon on board? 0:48 (lighthearted music) 0:51 Announcer Horizon. 0:56 Always rich, never heavy. 0:57

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