General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The coffee's ready. 0:01 - Come on, Dougie 0:02 - Is mom's coffee bad as ever? 0:05 - Shhh, you kinda get used to it. 0:06 - Used to it? 0:10 Dad, you should enjoy your coffee. 0:11 - I guess you're right, but it's not all that bad you know. 0:14 - C'mon it's bitter, it's dull, 0:16 it's heavy. 0:19 Dad, Navy coffee's better than mom's. 0:21 - Oh, I hope she didn't hear you say that. 0:24 Mom Here we are. 0:27 - Hey not bad. Pretty good. What happened? 0:31 Horizon? 0:35 Mom It's a new kind of coffee. 0:36 It's very rich, but it isn't heavy. 0:37 Narrator Horizon is rich in hand selected coffee beans. 0:41 Some coffees use mostly stripped pick beans 0:44 all the beans ready or not 0:47 but gently roasted horizon is always rich, never heavy. 0:48 - That's outta sight Mom. 0:52 - Better than Navy coffee. 0:53 Narrator New horizon from general foods. 0:56 Always rich, never heavy. 0:58

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