General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Simon (speaks foreign language) 0:01 - (speaks foreign language) 0:03 Welcome to my coffee plantation. 0:06 I'm Simon Stone. 0:08 My foreman says we've got to pick the beans 0:09 before the rains come so come on. 0:11 (thunder) 0:13 I'll show you the secret 0:14 to one of the world's richest coffees, 0:15 this, Horizon Coffee. 0:18 (car engine roars) 0:21 Don't be fooled. 0:24 The secret to rich coffee is in the picking. 0:25 Pick the bean at the peak of flavor 0:27 and the flavor shows up in the pot. 0:28 And that's what's special about Horizon Coffee, 0:30 rich, hand-picked flavor. 0:32 We hand pick lots of Horizon's beans. 0:35 We say Horizon-si to beans at pick flavor. 0:37 Horizon-no to the rest. 0:39 Horizon-si, Horizon-no. 0:41 (thunder) 0:43 (guitar music) - Simon, great coffee. 0:46 - Horizon-si. 0:48 - Horizon-si. 0:49 Pick the bean at the peak of flavor 0:52 and the flavor shows up in the pot. 0:53 - Horizon. 0:55 Rich in hand-picked beans. 0:56 Rich in hand-picked flavor. 0:58

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