General Foods: Gaines Variety Dog Food, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator What's gotten into Rover? 0:01 (triumphant trumpet sound) 0:03 Variety. New Gaines Variety. 0:04 Three soft moist meat flavors. 0:06 (suspenseful horns) 0:07 Beef, 0:09 (horn note) liver, 0:10 (high horn note) chicken, all in one box, 0:11 (low horn note) not in a bunch of cans. 0:12 Now your dog gets a beef day 0:13 (triumphant horn music) 0:16 (marching drum beat) a liver day 0:19 (music intensifying) a chicken day. 0:23 A different dinner each day, and all from one box. 0:24 Get new Gaines Variety. 0:27 (sustained horn note)

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