General Foods: Gaines Rally Dog Food, 1950s

Year Published: 1950s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Go ahead, boy, take it to grandma. 0:02 - Oh, you're hungry. 0:05 Where's the can of dog food, Tommy? 0:06 Oh, thank you. 0:09 Rally moist tender chunks. 0:11 Hmm, must be new. 0:13 - Mom doesn't do it that way, grandma. 0:15 - What dear? 0:17 - No can opener. 0:17 It's a zip open can. 0:18 - Clever. 0:20 Zip and it's open. 0:20 - Just fill the cap, grandma. 0:21 - No spoon. 0:23 No bad odor either. 0:24 Hmm. It is moist and tender, 0:25 but is that enough? 0:27 Oh, I see. 0:30 One capful of Rally 0:32 is as much of a meal 0:33 as a regular one pound can. 0:34 Six capfuls in here. 0:36 As many meals as six regular cans. 0:38 - Not in there, grandma. 0:42 Mom just keeps it on the shelf. 0:44 - Oh. 0:45 Look at him go after that Rally. 0:47 Tommy, you ought to eat like that dog. 0:49 - Mom says I eat like a horse. 0:51 [Announcer] - Rally. 0:52 Moist tender chunks in a zip open can. 0:55 New from General Foods. 0:58 Rally. 0:59

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:13:09