General Foods: Gaines Rally Dog Food, 1950s

Year Published: 1950s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Cameraman Hey, this you gotta see. 0:01 The movies I took on vacation. 0:03 Now, here's our little two-year-old, Julie, 0:05 and her five year old Samson. 0:07 (cameraman chuckles) 0:09 She feeds him in a minute, and it's really cute. 0:10 What do you see? 0:12 See, we bought this new dog food, Rally, 0:12 and it's got this great top. 0:16 Julie just zips it open. 0:18 Good thing, 'cause she's not allowed to use can openers. 0:19 Look at her, show-off! 0:22 She just puts a capful of Rally in his dish, 0:26 no spoons, mess, nothing. 0:28 Rally looks moist and tender, huh? 0:30 We had to explain to Julie why Samson 0:32 gets one capful of Rally. 0:34 There, see one capful is as much of a meal 0:36 as a regular one-pound can. 0:38 You get six capfuls with Rally, 0:39 as many meals as six regular cans. 0:41 (cameraman laughs) 0:43 Samson's only trick: making Rally disappear. 0:44 Hope he doesn't get much bigger though. 0:46 Hey, you don't even have to refrigerate Rally. 0:48 How about that? 0:50 Oh, well, that's about it. 0:51 Narrator Rally. 0:53 (paper tearing) 0:54 Moist, tender chunks in a zip-open can. 0:55 New from General Foods. 0:57

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