General Foods: Gaines Meal Dog Food, 1950s-1960s

Year Published: 1950s to 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Trim youthful health, 0:01 year, 0:03 after year, 0:04 after year. 0:06 A longer prime of life. 0:08 That's what new high protein, 0:10 low fat Gaines Meal helps give your dog. 0:12 - Take Duke here, going on eight, 0:16 but still peppy as a pup. 0:18 You and I know how important the right foods are 0:20 in keeping young and active. 0:23 So Duke eats new high protein, 0:24 low fat Gaines Meal, the concentrated dog food. 0:27 Narrator And here's why, 0:31 a cup of Gaines has 50% more protein. 0:32 As much protein as a cup and a half of this puffed up food. 0:35 That's right, 50% more protein than this other meal. 0:38 And as for fat, you can actually feel it in the puffy food, 0:42 even see it, but no greasy, excess fat in Gaines. 0:46 - So give your dog the new high protein, 0:50 low fat nourishment he needs for a longer prime of life. 0:53 New Gaines Meal. 0:57

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