General Foods: Gaines-Burgers, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - To prove Gaines-Burgers are meaty-tasting 0:01 like regular canned dog food, we went to San Francisco 0:03 for an experiment with dogs who eat canned dog food. 0:06 When you go to the store to buy him food, 0:09 what kind of dog food do you buy him? 0:10 - Usually canned food. 0:12 - I'm gonna put this bowl of Gaines-Burgers down. 0:14 - Okay. 0:16 - And let's see what happens. Did they like Gaines-Burgers? Most of them did. 0:18 Woman She's eating! I can't believe it. 0:22 Interviewer Why? 0:24 - Because she usually likes canned dog food. 0:26 (giggles) She really likes it! 0:28 Interviewer Would you bet me that she won't eat it? 0:31 - Sure I'd bet you. 0:33 Oh! She is liking it, isn't she? 0:35 Gaines-Burger? I'll have to get some. 0:38 - Well, it must have a good flavor for him 0:41 and must have had the right appeal, 0:42 because he certainly went through it. 0:46 You'd think he'd been starving. 0:47 Interviewer If your dog loves canned, 0:49 find out as these dog owners did if he loves Gaines-Burgers. 0:51 The canned dog food without the can. 0:55 In beef or cheese flavor. 0:57

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