General Foods: Gaines-Burgers, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 - This is more fun than chasing squirrels. 0:04 I'm a lucky dog to be going along on their vacation. 0:08 Hi fellas. 0:13 Funny looking dogs, 0:18 sure grow them big out here. 0:21 Hey. Hey, we're coming to a stop. 0:23 Must be time for supper. 0:26 Good, 'cause I'm hungry. 0:27 Bet if it weren't for Gaines-Burgers, 0:29 I wouldn't be here at all, 0:31 'cause Gaines-Burgers go anywhere. 0:32 They don't have to be refrigerated like canned dog foods. 0:34 Why, two of those beefy Gaines-Burgers give me 0:37 all the nourishment of a one pound can 0:39 of the finest dog food, and none of the bother. 0:41 They give me everything I need and like; 0:44 beef, a vegetable, minerals, milk solids, vitamins. 0:47 It's the canned dog food without the can. 0:50 Another fine product from general foods. 0:53 Have Gaines-Burgers, we'll travel. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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