General Foods: Brim Decaffeinated Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic music) 0:01 Narrator This big, sprawling America 0:05 is a nation of coffee lovers. 0:07 Sipping coffee, gulping coffee, drinking it by the gallon. 0:09 Well, America, we've got a new coffee you're going to like. 0:14 Its name, Brim. 0:18 And it's strong. 0:20 Strong because we drench our Brim coffee beans 0:22 in a rich coffee extract for six hours before roasting. 0:25 But coffee this strong tastes just as good without caffeine. 0:30 So we made our new coffee 97% caffeine-free. 0:34 General Foods wants this big, sprawling, worried 0:39 nation of coffee lovers to relax. 0:43 America, you've got the first strong coffee 0:46 without caffeine. 0:49 Brim Decaffeinated Coffee. 0:51 Freeze-dried and ground. 0:54 (dramatic music) 0:56

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