General Foods: Brim Decaffeinated Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's your morning ration of coffee, sweetie. 0:01 That's it. 0:04 - Morning's ration of coffee? 0:08 How 'bout just a little bit more? 0:14 - Hmm-mm. 0:15 Remember we agreed, you thought it might be keeping you up 0:16 at night and that you were getting all uptight? 0:19 - But I miss all that coffee. 0:20 - I know, I know. - They can send a man to the moon, 0:22 they can send rockets to Mars, 0:24 why can't they make a cup of coffee I like without caffeine? 0:25 - I know. 0:28 Narrator Consider it done. 0:29 New Brim is 100% rich-tasting, satisfying coffee, 0:30 97% caffeine-free. 0:33 It's decaffeinated. 0:35 - My morning ration of coffee. 0:37 - What are you doing? You don't have to do that anymore. 0:40 It's Brim. 0:41 Don't you remember? It's decaffeinated. 0:42 You can drink as much as you used to. 0:44 - You know, I forgot about that. 0:46 - Let me fill your cup. 0:47 - I can drink all I want. 0:48 - Right. - Terrific. 0:50 - If caffeine bothers you, try new ground roast Brim decaffeinated coffee. 0:53 Also available freeze-dried. 0:56

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