General Foods: Brim Decaffeinated Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's your morning ration of coffee. 0:01 That's all. 0:03 - Morning's ration of coffee. 0:06 Woman That's it. 0:08 - Come on, honey, just a little bit more. 0:09 - Remember we agreed. 0:12 You thought it might be keeping you up at night 0:13 and you were getting all uptight. 0:15 - But I miss all that coffee. 0:16 - I know, I know. 0:18 - They can put a man on the moon. 0:20 They can send rockets to Mars. 0:22 Why can't they make coffee I like without caffeine? 0:24 Narrator Consider it done. 0:27 New Brim is deliciously rich, 97% caffeine free. 0:28 So now you can fill your cup with flavor, not caffeine. 0:32 - Morning's ration of coffee, please. 0:35 What are you doing? 0:39 - It's Brim, don't you remember? 0:40 It's decaffeinated. 0:41 - Oh, right! 0:42 So good, I keep forgetting it's decaffeinated. 0:46 - You could drink the whole potful. 0:49 Narrator New ground roast Brim decaffeinated coffee. 0:52 Also available freeze-dried. 0:55 So fill your cup with flavor, not caffeine. 0:57

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