General Foods: Brim Coffee, 1970s-1980s

Genre: Commercial

Year Published: 1970s to 1980s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Yee-haw. 0:01 (cattle mooing) - I could sure go for some morning coffee. 0:03 - Me too. 0:04 - Boy am I ready for this cup of coffee. 0:06 - I know. 0:08 - Only half a cup? 0:09 - You said caffeine's been bothering you. 0:11 - They can send a guy to the moon. 0:13 Why can't they make a coffee the way I like it, 0:14 rich without caffeine? 0:16 Narrator We did. 0:18 Decaffeinated Brim is rich 0:19 because it's richer in Colombian beans 0:20 than the best-selling coffee in America. 0:22 - Brim really hits the spot. 0:25 Another cup? 0:27 - You can have the whole pot. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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