General Foods: Brim Coffee, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: [Adventurous Music Plays] 0:01 [Train Roaring] 0:04 Narrator The 403 has been through desert, 0:11 over mountain range, and now home, 0:13 but this trip's been different. 0:17 The crew has been drinking a new coffee and they love it 0:19 because it's a good strong coffee. 0:24 It's called Brim. 0:29 General Foods makes Brim strong by drenching the beans 0:32 for six hours in a strong coffee extract. 0:36 It's coffee strong enough for wildcatters 0:39 in Oklahoma and the crew on the 4 0 3. 0:42 One thing more Brim is 97% caffeine free. 0:46 Brim decaffeinated coffee. 0:51 Freeze, dried and ground. 0:54 The first strong coffee without caffeine. 0:56

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