General Foods: Brim Coffee, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheerful orchestral music) 0:01 (train horn blows) 0:02 Announcer This trip's different. 0:05 The crew's drinking the first strong coffee 0:06 without caffeine. 0:09 New Brim. 0:10 General Foods makes Brim strong. 0:12 We drench our beans in a rich coffee extract. 0:15 And Brim is 97% caffeine free. 0:18 Brim, the caffeinated coffee. 0:22 Freeze-dried and ground. 0:24 The first strong coffee without caffeine. 0:27

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