General Foods: Brim Coffee, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 Announcer There's the smell of a new coffee 0:03 in the air this morning. 0:05 New Brim, the first strong coffee without caffeine. 0:07 General Foods makes Brim strong. 0:11 We drench our beans in a rich coffee extract. 0:14 Brim is strong all right, but 97% caffeine free. 0:17 Brim Decaffeinated Coffee, freeze dried and ground. 0:22 The first strong coffee without caffeine. 0:27

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