General Foods: Brim Coffee, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:02 ♪ Your mouth tells you Brim is coffee ♪ 0:04 ♪ Good, rich coffee it will say ♪ 0:08 ♪ But your head will tell you different ♪ 0:11 ♪ 'Cause the caffeine's gone away ♪ 0:15 ♪ Yes, your mouth tells you Brim is coffee ♪ 0:19 ♪ Good, rich coffee it will say ♪ 0:23 ♪ But your head will tell you different ♪ 0:27 ♪ 'Cause the caffeine's gone away ♪ 0:30 - Introducing Brim, 0:34 the coffee made from coffee-soaked coffee beans. 0:36 It's brimming with flavor to make your mouth feel good 0:39 and no caffeine to keep the rest of you feeling good. 0:42 New Brim decaffeinated coffee from General Foods. 0:45 freeze dried or ground. 0:48 ♪ Yes your head will tell you different ♪ 0:50 ♪ 'Cause the caffeine's gone away ♪ 0:53

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John W. Hartman Center for Sales Advertising & Marketing History

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