General Foods: Brim Coffee, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:01 Announcer You're about to see two commercials 0:02 about 100% coffee. 0:04 In both, the people are enjoying the rich aroma, 0:06 the delicious, hardy taste, and the satisfying feeling 0:09 that 100% coffee gives you. 0:12 But the coffee on the left also gives you caffeine, 0:15 while the coffee on the right is new Brim, 0:18 the 100% coffee that's 97% caffeine free. 0:20 It's decaffeinated. 0:24 So throughout the day, the other coffee keeps giving 0:25 you caffeine, which just might bother some people. 0:28 - Some more coffee, honey? 0:31 - No, thank you. 0:33 And that's why I'm not terribly excited- 0:34 Announcer While Brim just keeps giving 0:35 you the rich aroma, the delicious, hardy taste, 0:37 and the satisfaction. 0:40 - Good night, sweetie. 0:43 Broadcaster We've been broadcasting 0:44 on an assigned frequency of 350 megahertz. 0:44 Announcer And then Brim lets you sleep 0:47 happily ever after. 0:49 New Brim decaffeinated coffee. 0:52 100% coffee, 97% caffeine free, freeze dried and ground. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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