General Electric "Men Helping Man"

Year Published: 1971

Description: An advertisement for General Electric in which an elderly man named Bernie Wallach plays tennis while recounting in voiceover narration how he recently survived a near-death experience. A different male narrator describes how Bernie suffered a heart attack that doctors were able to detect quickly because of General Electric's coronary monitoring equipment at the hospital. Bernie stops playing tennis and goes to meet his young granddaughter Emily while the narrator describes Bernie's story as an example of General Electric's commitment to "men helping man." One of the winners of the 1971 Clio Awards.

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Indiana University Library Moving Image Archive

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