FROM SEVILLE TO SUNGLOW

Year Published: 1950s

Format: 16mm

Description: "From Seville to Sunglow" (c.1950s) is a color promotional film by William Moorhouse & Sons Ltd aka Moorhouses of Leeds, who advertised themselves as makers of ‘England’s Finest’ jams, marmalades, lemon curd and Christmas puddings. This film in particular, takes an in-depth look at how Moorhouse produced their famous orange marmalade beginning in Seville, Spain at an orange orchard and ending at the William Moorhouse & Sons Ltd Sunglow Model Factory near Leeds. William Moorhouse & Sons was founded by its namesake in the late 1800s, with its first product being "lemon cheese" as well as mincemeat and orange marmalade. In 1959 the company was bought by Schweppes along with Chivers and Hartleys (who were also jam and marmalade manufacturer's). Title page: Animation of small Sonny Sunglow caricature playing guitar (0:07). View of La Giralda bell tower and Seville Cathedral framed by orange trees (0:11). Camera pans banks of Guadalquivir River and Seville skyline, views of Plaza de Cuba, Puente de San Telmo, Torre del Oro (0:27). Orange orchard, close-up of orange trees, Spanish workers lay ladders against trees and start gathering ripe fruit into woven baskets, crates (1:06). Workers load crates onto donkeys to carry throughout farm, then loaded onto flatbed of perhaps Citroen U23 or 55 truck (2:48). Oranges sorted on mechanized conveyor belt, women individually wrap oranges in protective paper and pack into crates before crates wired shut (3:22). Truck crosses over Puente de San Telmo carrying crates of oranges heading for harbor (4:23). Port of Seville - crates of oranges loaded into hold of the "Valdavia," British Merchant Navy flag waves in wind (4:45). Aerial view Port of Liverpool, Valdavia docked in port, oranges unloaded from hold of ship (5:16). Close-up of Sevilla Sours brand oranges stamp on side of crates (5:43). Moorhouses branded Bedford truck drives along open road towards William Moorhouse & Sons Ltd Sunglow Model Factory near Leeds (5:55). Truck pulls into snow-covered driveway of factory (6:15). Forklift trucks unload delivery into factory, workers pry open crates and dump oranges into sorting trays (6:49). Women, wearing orange gloves, gently sift through fruits and remove paper along conveyor belt (7:40). Oranges glisten after passing through washing machine, ready for inspection by Moorhouses production manager and assistant (8:26). Automated orange peeling and slicing machine, juice and heart of orange put into stainless steel basin (9:10). Shredding machine: peels sent through machine and sliced for marmalade; Close-up of peel being shot out of machine (10:25). Thick-cut chunky peel (11:03). Medium-cut peel (11:20). Fine-peel (11:28). Aerial view of machine straining, filtering orange (11:41). Factory operator worker opens air valve manufactured by Robert Kellie & Son ltd in Dundee, Scotland (12:05). British Sugar Corporation (B.S.C.) delivery tanker truck containing English refined white sugar (derived from sugar cane or sugar beets) unloaded in factory using nylon sleeve (12:44). Close-up of sugar as it is screw elevated to floor above in factory (14:05). Interior sugar-holding hopper, views of sugar as it passes through automatic weighing machine before shooting out into vat that cooks sugar down into simple sugar (14:21). Glass jars scolded and sterilized in large washing machine, supervisor inspects jars (15:13). Making of the marmalade (15:58). Marmalade automatically pumped into empty jars, jars travel along assembly line where they are continually inspected and then capped/ sealed by automated machine (17:28). Jars washed, labeled, and tested (19:00). Interior of factory lab with test tubes, bunsen burners, condensers, refractometers (19:11). Aerial view of automatic labeling machine at work (20:19). Completed jars of different marmalades pass along conveyor belt (20:39). Women speedily package, wrap jars in protective cellophane package for distribution (21:38). Moorhouses export division: boxes slated for different international destinations pass along conveyor belt - Chicago, New York, Auckland, Toronto, Johannesburg (22:25). Loads of marmalade wheeled out on trollies and put into distribution trucks on loading bays (23:14). Closing credits (24:11).

Complete Record:

Transcription

our story begins in old Seville city of Legend and sunlight in the heart of Spain here are grown the famous several oranges oranges of consistently first-rate quality which more houses used to make their marmalades the several bitter oranges use because of its concentrated flavor it was probably introduced from India by the Arabs who decorated the streets of this lovely city with its trees the health giving properties of the orange have long been recognized the Arabian physicians used orange peel for medicinal purposes and when in 1561 Princess Mary sailed from Calais to be crowned queen of scots her Spanish doctor prescribed an orange mixture to prevent seasickness her French courtiers called it may Allah do they work at all in Spain or is this the land of the lotus-eaters yes even in several where manana tomorrow is a byword some work must be done sometimes crops must be gathered here of Spanish workers in very familiar-looking orchards but what exquisite golden fruit steady with the ladders here we go so carefully so leisurely to pick the golden fruit no haste no hurry it is of course far too hot for work roll on tea break or should it be wine break Christmas time in England harvest time for several bitters in Spain the old woven baskets the age-old business of gathering in the fruits the scene is almost biblical it seems so very old notice how the fruit is tipped gently into the crates you see the characteristic s in a circle on the boxes s for several ah they've soon given up for a break but senyo it is so hot and now back to work what is this we have for transport the devil's walking parody on all four footed things the donkey as always patience personified laden with his panniers full of oranges now the golden fruit is stacked in boxes and onto the open Lori for the first stage of a long journey at the sorting sheds the oranges are sorted at lightning speed each orange separately wrapped in protective paper orchard fresh sevens safely packed the crates of oranges are wired as they pass along the conveyor belts to the waiting lawyers which will transport them to the ship's we cross the harbour bridge in seville and have a last look around this fabled city the minarets the towers the cathedral sparks the fantastically blue sky and remember that in England and our journey and the snow here we are at the docks like all things in Seville so very pleasing there they go a tremendous load of golden sevens down down into the hold of the good ship Val davia ready straining of the ropes to leave on its voyage across the stormy Bay of Biscay to England and here we are what a swift smooth journey safely docked in the thriving Port of Liverpool here come the severs out of the hold of the ship and onto the waiting Lords there again is the distinctive several brand on the side of the boxes more houses insist upon their own transport so precious is this harvest of fruit a cargo of Spanish gold a sick stunner of the Morehouse fleet speeds on its way to sunglow model Factory this is New Year's Day a wonderful day to start full production of more houses exquisite range of marmalades and here is the snow Seville to Leeds roughly a thousand miles at one end a legendary country basking in sunshine and at the other snow-covered Yorkshire and here we enter the gates of sanger the lorry looks as if it had run through from Seville itself so gay so colourful it appears did you notice the size of this model factory as we came in 13 acres the forklift trucks are at the ready they left about three quarters of a ton of Seville's at one go speed now is the essence of the whole business within seconds workers of rising open the boxes of gold and tipping out the delightful orchard fresh fruit into the sorting trails off comes the protective paper wrapping and nimble fingers gloved your notice sort the oranges as they come in a golden flow down the conveyor belts if it were not for the snow and the familiar English faces one could imagine we had not left Seville what is happening here the oranges are just emerging from a most modern washing machine are not subjected then to immediate inspection any which failed to come up to the morehouse standard of absolute perfection are discarded as you may notice but few thanks to the care taken in picking and hacking are in anything but perfect condition here we see Trey upon tray of several oranges laid out for further inspection with more houses production manager and his assistant inspecting and checking upon the first arrivals and now we come to a really amazing machine the oranges full of health giving vitamins juice and that characteristic Tang so appetizing a breakfast time when the palate is a little jaded come fully into the picture note the inspection still going on right up to the moment when the oranges go on their short journey to these rarely efficient machines they plunge the orange down onto concealed knives which take off the peel like lightning divided into four and send it speeding to the stainless steel receptacles let us have a look a good look at this machine and watch the juice and heart of the orange being ejected into another stainless steel pair stainless steel is everywhere in more houses model factory for its safeguards the fruit and its flavor perfect here are the fascinating shredding machines PU is automatically fed through the rollers and cut into various thicknesses for the different types of marmalade even the pit is removed from the shreds used in more houses jelly marmalades the peel is tremendously important in this peel lies the secret of the several orange when you bite the peel the tongue and palate respond immediately as if they'd had a minor electric shock watch the thick cut peel coming through the cutters although thick its texture is velvety after cooking and has the bouquet of a good look yer thick cut chunky peel for more houses celebrated George and marmalade next in line the ever popular medium cut peel for more houses breakfast marmalade a universal favorite not too chunky but beautifully balanced then fine peel for the jelly marmalades delicately flavored with shreds from which the fifth has first been removed and what about the center of the orange nature's safe deposit for her vitamins and the lifeblood of the fruit the juice this machine we're looking at strains and filters the orange withdrawing the pips in any fruit fiber this operative is opening air valves to blow the whole center of the orange under high pressure through 20 nylon sheets it is literally forced through the nylon as the Seville's now boiled and sterilized passed through this press even the tiniest bits of fruit fiber are held back and only the pure clear juice comes through we have seen the several oranges the peel and the juice now comes the sugar sugar cane is grown in the hot countries of Cuba and the British West Indies the sugar cane is a gigantic grass growing from 10 to 20 feet high the stems being up to two inches thick the stem contains the sugar and this stem is cut off when ripe sugar beet is grown in North America and over here in England meat are usually about three inches in diameter and from seven to eight inches in length there's known seen cane sugar and beach this gigantic tanker holds 15 tons of English refined white sugar after the tanker has pulled up one of more houses staff pulls out the conveyor the sugar is discharged to automatically through a nylon sleeve in a beautiful white cascade quality control comes in again here that is a young man from the laboratories taking a sample of this load for quality testing the sugar is screw elevated to the floor above and into a giant hopper which holds 50 times more houses output is so tremendous that this hopper is refilled several times a day let us go indoors and have a look at this hopper 50 tons of sugar right alone we wander over to the automatic weighing machine and see the sugar being automatically discharged sending down 200 weights every few minutes to the rapid boiling pans below or into the submerged tank we see in the foreground where crystal sugar is being made into sugar syrup for more houses jelly marmalade tremendous care is taken in the handling of the fruit what about the containers the glass jars are scolded and sterilized boiling water and steam playing on the jars from every conceivable angle look at the jars travelling a caterpillar speed along the full length of this very large washing machine yeah the supervisor takes out a jar for inspection sterile extremely hot and ready now for the marmalade now we get very near to the exciting stage the making of the marmalade we have the oranges the fruit juice the sugar and one other ingredient a very vital ingredient three quarters of a century of acquired knowledge skill and experience know how as our American friends might say these are the big weighing machines and the pan charging units here are weighed off all the ingredients the shreds the pure juice from the filter presses the virgin white sugar here they are mixed here are the secrets of the morehouse recipes which have made their marmalades famous off they go direct to the stainless-steel steam jacketed rapid boiling pans you'll notice they're not huge pans relatively small quantities are boiled at one time rapid boiling is very essential to retain all the flavor and all the color of the several heart these are the super rapid boiling pans essential for more houses jelly marmalade and more houses famous shred this marmalade with the jelly marmalades the boiling time must be reduced to three minutes they are so very delicate the natural flavor so exquisite and the set must be perfect this is incredible more houses marmalade being automatically filled at the rate of a tea jars a minute how on earth is it done it is sheer magic orange magic actually the marmalade is being automatically pumped from the stainless steel cooling bats into these sterilized jars how do more houses get there peel so well distributed in the marmalade you may be asking the answer is in even cool the marmalade is stirred all the times the temperature gradually falls inspection continues all along the line you and now the jars are being capped the caps falling automatically from a column of caps having helped itself to a cap each jar goes under a sealing machine for vacuum sealing a lightning flash of steam instantly sterilizing the air space between the top of the marmalade and the lid after capping the jars enter another washing machine where they're washed under pressure to remove any trace of stickiness upstairs in the laboratory an assistant tests a jar of marmalade for strength of gel or set glancing around we see the familiar sight which thrilled us all as schoolboys and schoolgirls when we were permitted to enter the lab test tubes Bunsen burners hydrometers condensers refractometers another young scientist is testing the strength of the vacuum a final check on this war house seal of perfection and now the all-important final check what does the marmalade taste like is the flavor all it should be how tender is the peel what about the clarity of the jelly see the reflective look in their eyes you the verdict perfect and now the tempo quickens as we see the jars flashing along the runways past the automatic labeling machine which flicks a label onto the jars of the fantastic speed of 140 a minute too quick for the eye to see this machine has been slowed down to let us watch the action and now gentlemen on parade what an impressive array spit can spam battalions of them travelling along to the packing stations and here the sergeant major of the mall were reversed full-flavored full-bodied chunky cop more houses Georgian marmalade there goes the family favorite the immensely popular medium cut breakfast mom later next in line more houses orange jelly marmalade and lemon jelly marmalade and bringing up the rear the new recruits to the Morehouse rage more houses exquisite shred less marmalades the delight of children in all lands the answer to the prayers of invalids and convalescence whose diets preclude the normal more robust marmalades there they go in the Morehouse uniform England's finest ambassadors of quality and good taste as they fall out at the end of the line they are neatly packed into gay cellophane wrappers speedily parceled and stacked on platforms to be picked up eventually by the same forklift trucks which receive the several oranges into the factory and now a glance at more houses export department here the jars are being packed for all parts of the world here we can almost smell the tang of the sea air again and sense the Restless movement of ships at anchor but eager to be off to Vancouver Winnipeg Toronto to New York Chicago and far away Oregon to rhodesia and nyasaland salon British Guiana colorful trinidad and jamaica and nearer home to Sweden Switzerland motor and Gibraltar stir away from boilers is as exciting a notice as luggage labels on one's traveling cases freshly made now securely sealed the marmalade will remain perfect until the vacuums released these are the loading bays at sunglow factory and here we see load upon load of marmalade being wheeled out on trolleys straight into the colorful morehouse feet of six tunnels engines running impatient to be first out on the road with more houses new seasons several orange marmalade the busy scenes in Leeds are mirrored in those in the Sango model factory rails were in Buckinghamshire built and open two years ago on London's doorstep to serve the teeming millions of the capital and southern England this has been a grown-up picture but we must not forget the children here is sunny Sunday the dimpled little fellow who's the well-known trademark of this old established family business sunny son who is a very Oh sonality two children in all lands his smiling face appears on the cap of every jar of more houses mama and there's another distinction which these ambassadors of good quality have achieved more houses marmalades have been awarded the British Good Housekeeping certificate


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