[Frigidaire Imperial Line] 1956

[Music] [Applause] [Music] [Applause] Imperial crowning achievement in over 35 years of ever advancing leadership Imperial a challenging new sales opportunity to make 1957 a year of excitement for every [Music] [Applause] [Music] frigidarium Imperial magnificent freestanding appliances on which everything top to bottom front to back inside and out is new except the matchless name Imperial new fashioned products which are bound to make old-fashioned everything that has gone before styling exciting to Behold a spine tingling New Concept called the sheer look as bold as the designers who created it here are sheer masterful new Strokes that merged the ultimate in function and Beauty straight up and down styling completely tailored for that desirable custombuilt look yet each possessing separate free standing identity see how each Blends in so perfectly with unremodeled modernized or brand new kitchen here in the Suburban is indisputable proof that the sheer new Simplicity of the Imperial range matched line forline by the refrigerator with its striking door trim fits in with every aspect of kitchen decor bold trim on countertops cupboards food preparation Center and cleanup Center luxurious Imperial blendin styling of freestanding refrigerator and range is beautifully exemplified in this unremodeled kitchen this is true too in remodeled kitchens like the early American Arlington women want and demand Kitchen products radiantly alive with color here's warm colorful living and complete family resemblance in products dimensionally designed in height and depth to conform to standard kitchen components for that made for my kitchen look no matter what style what vintage the home the size or design each Imperial such as these coal pantries and ranges merges into its individual setting with the eloquent beauty of rare Jewels how perfectly product fashion belongs in this modernist tomorrow sheer look manner the last word in fine kitchen appliances freestanding models that fit anywhere true exponents of architectural styling but now for a closer look at the new Imperial design here is the allnew Imperial 39 the range with features that took the whole industry by surprise now newly styled and More Beautiful more convenient than ever Beauty in the full width back panel with its extended sweep of glass radiantly a glow with diffused illumination reaching every area of cooking surface for complete easy on the eyes visibility convenience in the new exclusive Easy View vertical controls designed to be read as temperature should be r as on a thermometer every position fully illuminated each heat marking constantly in view instant identification of heat selected a range panel exciting to use exciting to demonstrate exciting to sell and for the feature that scored an instant hit and continues to be a popularity leader the years ahead exclusive frigid air French doors the sturdy Roll to You shelf automatically comes forward when doors are opened even the heaviest of roasts automatically come up front for inspection or [Music] serving yes never before has good cooking been so goodlooking the Imperial 39 is bound to open still more range sales for you in 195 seven and now range features that fulfill a woman's fondest [Music] dreams the dream of magical deep well cooking the answer a newly styled thermis the dream of making seconds count in cooking the answer a flash heat speed heat radiant tube unit the dream of making every utensil an automatic utensil with never a need to reset a control a dream fulfilled by the heat minder and the dream of added versatility answered by The canslide Griddle and a movable oven unit that lets one oven do the job of two and the dream of freeing the kitchen forever from Annoying smoke and fumes the miracle filter watch its magic in action in this oven specially prepared to demonstrate the miraculous Miracle filter oven smoke and fumes can escape only from these two vents this vent is not equipped with a miracle filter watch see how smoke and fumes leave the oven escaping into the kitchen while broiling or roasting with a miracle filter in place in the other vent smoke and fumes simply vanish transformed into harmless carbon dioxide and moisture which evaporates while you broil bake or roast with the oven door tightly closed kitchens are always fresh Pleasant fun to be in and controlling all these Freedom giving features the brain [Music] Center high and wide with the all new simplified cookmaster truly the master over the most amazing oven magic two oven temperature controls including the simpatic for time slashing preheat the 60-minute electric time signal that Waits and watches for you see and set Easy View controls that Mastermind every surface [Music] operation and Signal lights for oven on for oven baking for oven broiling and for deep fat frying fles to let you know every step of every cooking operation yes a Wonder parade of Miracles of science instantly ready to do your bidding but such dreams as these are not Beyond reach yes today they have come true in the Imperial 60 the thinking as range simply a wonderful and wonderfully [Music] simple this representative model of the 40-in Imperials boasts the exclusive Wonder oven permitting two kinds of oven magic at the same time or converting into one larger oven if desired yes with the Imperial 60 as with all the other outstanding Imperial ranges you have the ultimate to demonstrate and sell the ultimate in range stying no other range can even approach its superb quality and [Music] performance and now for the same new promise of Wonder Living the Imperial automatic washer and electric clothes dryer here family resemblance is outstandingly apparent in the use of color bright trim and modern flat planes here too new features add to economy and convenience new for 57 and for greater hot water savings Cold Water Rinse making it possible now to custom rinse according to the Fabrics being laundered and for more real demonstrating for another real selling Advantage let's not forget the filtrat virid Air's exclusive answer to moisture and lint problems without plumbing and venting the dryer yes the laundry prepare for the savest wash days ever Beauty to transform kitchens into rooms as happy and bright as a rainbow the food freezer refrigerator Imperial [Music] 121 there's simply nothing like it across the top and behind its own separate door a completely separate food freezer that holds 84 lb of Frozen Foods in addition to three ice cube trays there is an extra tray for frozen [Music] desserts and behind the separate refrigerator door brand new for 57 scientifically planned Illumination in the interior not just one light to light the upper area but two to give full illumination across cross the top and then a third light to light the lower shelf area New Shell brightly style in the Imperial manner so roomy so sturdy even when pulled all the way out and loaded with food and talk about planned food storage look at this an all porcelain meat tender something brand new and designed exactly to match the all porcelain hydrators below here's really extra versatility use all three as hydrators if you wish or use all as meat tenders a roll to you shelf that puts every bottle within easy reach no more Blind Man's Bluff everything is right in front and ready for use and in the top Imperial planor for real excitement and something brand new the inodore ice ejector yes instant ice service is much as you want when you want it and so easy to operate simply take the handy tray and place it in the ice ejector then pull down on the handle that's all no pushing no shoving simple and effortless the handle does all the work for you ice cubes in a basket just like that and cubes always stay separate and free from each other it's new it's exclusive for 1957 and how's this for convenience the new juice can dispenser that drops a new can in place as soon as you remove one as handy as convenient as the frozen food package dispenser alongside remove one package and another is ready for instant [Music] use in the lower Imperial planor the convenient butter conditioner newly styled with a special butter dish that's ideal for storage in the planor but is equally at home for serving at the table and butter always at the consistency you want it the temperature control dial is easier to see easier to read let you determine the way you want butter every time another Imperial touch two leftover containers that store small quantities right on in front ready whenever required so useful and newly styled too so roomy so versatile a door that stores food according to your whim as much as you want where you want yes every customer is Queen every customer can plan her door food storage exactly to her needs remember too it's the exclusive feather touch door with the new positive concealed door latch and pillow type airtight seal so for new highs in performance for more features to demonstrate it's the Imperial 121 for 1957 [Music] [Applause] [Music] here is the Imperial 120 with many of the wonderful convenience features found in the 121 but all behind the roomier single pador new color Harmony throughout here to complement the Sherwood green exterior a new interior color a pleasing contrasting green and yellow with smart deaf charcoal gray touches yes with each change of color exterior you'll find a harmonizing color interior for all those who want the planned food storage space of the Imperial but behind a single door the fi1 120 is the outstanding value of 1957 [Music] and now for those who want completely separate frozen food storage facilities and lots of it the all new Imperial 140 food freezer so much room in the interior to fast freeze foods and to file away favorite frozen foods from the market [Music] everything flood lighted for complete [Music] visibility newly designed Grill shelf fronts that hold all the food in place yet dropped down as a handy shelf when loading [Music] unloading and on the door vegetables Meats fruits even baked goods kept safely at all times their fresh frozen goodness locked in for new taste Adventures any month of the year new frozen food and Juice racks for pick and choose versatility stored neatly for instant use use with the new Imperial food freezer and now for a refrigerator that boasts flowing cold the cold Pantry 123 representative of all cold pantries the series that pioneered new trends in food keeping food freezing and the pantry door so big so deep so roomy so excitingly planned [Music] as pretty as the picture on a Seed Catalog and everything right in view ready for use the instant crisp fresh fruits and vegetables are desired newly styled too with a new special seal that keeps fruits and vegetables salad crisp and Garden Fresh every day of the week and the new single lid locked securely when closed as does the picture window hydrator itself securely sealed and never any rattle in the refrigerator everything is clearly visible individually lighted on the three Roll to You shell now in addition to the all porcelain meat tender there's an extra newly sealed all porcelain hydrator to extend the storage capacity of the picture window hydrator two egg drawers for Handy ready when you want them egg service and below this big roomy refrigerator the completely separate food freezer holding 94 lbs of frozen food in not one but two big storage baskets that roll all the way out practically handing your frozen foods to you notice too the cube container for the ice ejector is completely separate no need to disturb food baskets to enjoy instant ice service and the ice ejector is so easy to use the handle does all the work for you no bulging biceps needed here whenever ice cubes are desired yes for the ultimate in plan convenience and for an outstanding sales maker again this year The Frigid a coold pantry that keeps food freezes food and stores food according to the way a woman shops the way a woman uses her refrigerator most yes the co Pantry 123 so truly representative of the Imperial Series for 1957 food freezers big roomy beautiful America's handiest refrigerators perfectly planned food storage unmatched anywhere laundry products advanced in engineering achievement the saving as pairs for the saving us wash dayss ranges that provide such new concepts of cooking ease they're the thinking as ranges ever [Music] built together a salesman's line to make 1957 the year that belongs to frigid a and you [Music]