Forty Years To Now

Year Published: 1969

Format: 16mm

Sound: sound

Description: Uses selections from 60,000 individual ad layouts from Fortune Magazine to present a documentary on four decades of advertising. Shows personality endorsements, patriotic sloganeering, the plastic age, electronics, earth and space advertisements and reflects on whether advertising in the 70's will begin to evolve around commitment, responsibility and caring on the human level.

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