Formula for profit (1953).

[Music] these old eyes have seen many a summer come and go when they were very young they saw the herds of Buffalo that once fed and prospered on the green metal that crowns the rich soil of our Middle West we all know the story of the Buffalo how advancing railroad lines and the insatiable demand for buffalo robes and buffalo steaks finally drove the few remaining animals to sanctuary in remote corners of public lands but there is one part of the Buffalo story few of us have heard legend has it that even though the grass was just as green and lush in all directions Buffalo always observed a mysterious entirely unseen fence line they'd eat right up to it then they'd turn around turn back to their old grazed over pasture leaving a vast expanse of untouched grass behind them this legend does not seem so strange in light of modern knowledge soil scientists and nutritionists tell us that some grass though is rich in green and appearances other grasses lacked certain nutritional factors they tell us that Buffalo with unlimited pasture unerringly chose the food that best fit the nutritional needs of their great shaggy bodies the day of the buffalo has passed an unlimited pasture is merely a phrase from the past to recall rich memories but understanding gained through past experience lives on learning from the past is still a way of looking forward more clearly today a young man starting out in the livestock or poultry production business knows that his animals must depend upon him for proper nutrition therefore he must know something about nutrition he knows he has to think in terms of nutrients rather than ingredients for animal nutrition is not just a matter of grain and grass anymore or even protein fat and fiber today we are entering the golden age of animal nutrition because of vitamins trace minerals hormones and antibiotics behind manufactured feed supplements is the accumulated knowledge of scientists nutritionists educators chemists feed manufacturers and thoughtful farmers to succeed his farmers we must all keep abreast of developments but when we look over the farm journals the Experiment Station reports and the feed ads animal nutrition seems pretty complex scientific well it is scientific but one of it scientific merely means affected you don't have to be a laboratory scientist to produce livestock scientifically effectively profitably when chore time rolls around and we start out for the broiler house hog pen or barn each of us becomes in effect a scientist our daily chores are simple scientific steps to efficient animal production common things that experienced farmers know are actually basic principles scientific principles that help in the business of producing broilers turkeys hogs calves or any other bird or animal its scientific to provide proper feed it's common sense to have well-bred birds or animals waste is unscientific therefore we supply the feed to the animals so they will eat it and won't waste it we supply water keep enough water always available because animals need water to convert feed to product and to some method of controlling temperature and ventilation for the animals is essential but perhaps most important of all we must have an interest in the critters a sort of green thumb you might say an awareness that helps us notice the first sign of trouble of any sort if we slide just one of these everyday ordinary things we become unscientific and lose pluck its scientific to have good stock for instance because each chick in the flock has a capacity for growth that is inbred each chick starts life with it each cap comes into the world with a predetermined ability to produce beef or milk the day it's born straight farm animal is already endowed by breeding with its own individual growth and development potential each shot represents an inbred potential of growth of pork an animal of good stock has this growth potential but the potential growth of an animal of poor stock in spite of identical care and feeding may be substantially less so of course we choose the good stock your job is to bring him to his potential as efficiently as possible that means as cheaply as possible as safely as possible and as fast as possible now you can produce meat by feeding just grain and water but few farmers do now because it's wasteful it wastes your time it wastes your grain and it wastes your money young animals are not equipped by nature to convert grain alone into meat efficiently you control their feeding and they eat only the feed you give them for example 12 bushels of corn will be used to produce 100 pounds of pork yet six bushels of corn plus 60 pounds of supplement adds to the feed extra proteins extra building blocks of growth which speed growth extra minerals adding more building blocks of growth extra vitamins including b12 the anemia controlling vitamin essential to animals as well as humans this speed and supplement combination will bring the pig to market weight in six to seven months finally the most dramatic animal nutrition discovery in recent years an entirely new growth factor Oreo Meissen added to the feed supplement in corn combination will cut the feed required by an additional 10% and will bring the pig to market weight in from 5 to 5 and 1/2 months instead of the 10 to 11 required with corn alone and all the while the growing animals will be safer they will have protection against nutritional deficiency diseases and have higher resistance to other diseases because of this you will be able to get more of them from here to here and much faster so this is your formula for profit the kind and amount of feed you use affects the rate of growth and the health and safety of the animals and it represents your major production cost so obviously the less feed you use the greater your chance for profit or you Meissen the golden wonder drug already famous for healing human disease became the key subject in a whole series of costly animal nutrition tests and experiments when research scientist and animal nutritionist and latterly laboratories discovered this entirely new growth factor they were searching simply for a source of vitamin b12 when they discovered in Oreo mice and fermentation products a mysterious spurt a normal growth of young animals when my new quantities of the wonder drug were mixed with an already balanced feed there was an amazing effect on animal growth cautious costly time-consuming experiments proved that this growth response was above and beyond the normal growth response from other nutritional factors the early growth of chickens for instance was indeed spectacular in addition feathering was more rapid and complete shanks for yellower and death losses were reduced comparisons of weight and development toll truly remarkable stories always the birds with the trace amounts of Oreo myson added to their diet were heavier the same amazing response held true for young dairy cattle adding Oreo Meissen seemed to get them off to a better start dogs responded to the new growth factor to rabbits screw larger faster with less enter itis and mink grew thick luxurious coats at a speedier rate when small amounts of Oriole license were added to the diet but of course the important detailed experiments centered on more common farm animals in each instance the animo receiving the Oriole Meissen in his diet grew faster than his litter mate on the same diet without the Oriole I see other research institutions experiment stations and agricultural colleges confirmed letter Lee's preliminary findings and their reports added valuable information alert feed manufacturers heard the news and demanded that the striking new growth factor be made available to farmers and almost overnight scientists and production men at letter Lee's huge Pearl River plant went to work on the seemingly endless problems of translating laboratory information into practical farm factory the same vast facilities that produce too many well-known life-saving Lederle products concentrated on making the new growth factor available for farm animals they planned and produced a brand new product and soon human life-saving manufacturing facilities were it worked on a new animal growth promoting job the same intricate scientific machinery used to produce Oreo myosin buckle down to the production of a new product called or effect this product containing vitamin b12 and the new antibiotic growth factor was made available to feed manufacturers in several forms different proportions of ingredients were planned so that feed manufacturers themselves could formulate feeds and supplements tailored precisely to the needs of their customers [Music] even though the product was launched there was no room for complacency or animal feed facts are proved on the farm thanks to your forward-looking feed manufacturer the final proof was soon to come it is your feed manufacturers business to have storage facilities and all the precise Crossley equipment to formulate feeds that give the best results on the farms in the localities he serves his machines must duplicate the prescription accuracy and mix speeds used in animal nutrition research it takes equipment know-how and skill to formulate a new feed supplement these days when an important nutritional item may be measured in grams per ton it's a big job to translate the information obtained from animal experiment stations educational research institutions and the great industries which provide the components that go into the peas but feed manufacturers both large and small saw in the new Oreo bison drop factor a profit potential for farmers soon trucks carrying new formulated feeds and supplements rolled out over the countryside our farmers throughout the nation embarked on the payoff test that proved under actual farm conditions the value of the anti biotic growth factor right from the start the addition of Mario Meissen to an already balanced ration established nutritional records never before equalled under practical farm conditions early weight gains were more rapidly growing and fattening periods were shortening the incidence of diarrhea and enter itis was greatly reduced and early death losses were markedly reduced and the amazing profit potential of what had been a laboratory curiosity began to be recognized these pigs average forty five pounds and they're only eight weeks old to the day my record shows that Oreo Meissen saves twenty pounds of feed for every 100 pounds of weight gain in a meat bird production operation of this size you have to keep accurate figures and mine show that adding Aria mice into the regular balanced feed steps up the rate of growth my Birds reach a three pound average eight full days sooner than the same birds on the same conditions with the same feed without the antibiotic my turkeys do better on aurilla myosin and henry chicken look at that flock know cause they're both calves get the same diet this cap without Aria mice and supplement let's camp with it take your time look them over without Aria mice and supplement with Orion lighten I market my hogs twelve days earlier that's twelve days I don't have to put their feed bill you've got to remember it hogs the state to dinner miss the early market prices the biggest thing for me is the way the Oriole Ison seems to lick the scours early reports from users of Oreo mizen seemed almost too optimistic of course it isn't a cure-all it isn't a substitute for a and it won't take the place of good breeding and good management there are still scores of diseases totally unaffected by the small amounts of antibiotics added to feed supplements therefore the wise farmer relies on his veterinarian to diagnose and treat disease if it occurs on his face however the truly remarkable results almost universally reported by Oreo Meissen users are changing our ideas of what constitutes a good feed and of just what constitutes good health a new field of disease prevention in animal feeding is developing on the same farm there's an excellent example of what can happen when preventive feeding is not used many birds in this laying flock have failed to achieve their full growth potential the bird or animal that fails to realize its growth potential although seemingly healthy is suffering from what in humans we call subclinical disease compare these two birds judge for yourself the profitable one is easy to choose birds that fail to make expected gains can be just as costly as dead birds although it may be harder to put your finger on the cause such losses due to poor health are avoided by farmers who use preventive feeding that is feed containing small quantities of a drug designed to prevent disease small quantities of a drug called mega soul are fed continuously in boiler mash to prevent outbreaks of coccidiosis boiler raisers used to expect coccidiosis to take 100 birds out of each thousand today those who use mega so from the time the chicks received their first feed to the time they reach market weight cut coccidiosis losses to ten birds out of a thousand so you see preventive feeding is an important part of modern scientific meet bird production the proof is in the profit the way those extra 90 birds in each 1000 pop up the check at the processing plant is very important but there are also other unlooked-for prophets when mega soul and Oreo Meissen are combined the bird show faster weight gains and increased feed efficiency practically all of them realize their full growth potential thousands of reports indicate that mega soul + Oreo mice entreated Birds average half a pound more at market time and a defrosted bird with good colors always has the edge these days the plain truth is modern processing plants prefer to handle only the best there is always a market for really tough quality meat products mrs. housewife can be mighty choosy all meat products are subjected to the same critical consumer scrutiny these days saw the successful merchants and processors and producers use the most up-to-date methods available to them the whole industry is fast learning one important and very up-to-date fact the fact that disease prevention is more effective more scientific more profitable than trying to cure disease and as a result all over the country animals are healthier weight gains are faster feed efficiency is improving yes we're in the golden age of poultry and livestock feeding today's bag of manufactured feed contains the latest nutritional developments such as letter Lee's Oreo bison which is the key that unlocks the door to full growth potentials for your poultry and livestock it is also the key that unlocks the door to more dollars for better farm living [Applause] you