Florida Citrus: Fresh-squeezed Orange Juice, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Florida Citrus Commission D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I don't know about your house, 0:01 but at our house we've rediscovered 0:02 fresh-squeezed Florida orange juice, 0:04 and what a delicious discovery it was. 0:06 Made another discovery too. 0:09 With Florida's, you get almost 0:11 twice the juice for your money. 0:12 How come? 0:14 Florida's thin-skinned oranges give you more juice. 0:16 I always knew that. 0:18 They cost less too. 0:20 I always knew that. 0:22 So I figured you get almost twice 0:23 the fresh juice for your money 0:24 with Florida oranges. 0:26 By the way, this Lazy Susan Juicer here 0:28 is another reason we've gone back to fresh. 0:31 See? It swivels. 0:33 Actually takes the work out of squeezing. 0:35 Like to have one? 0:38 Well, you can. 0:39 This 2.25 value is yours for just a dollar. 0:40 Just send $1 today with your name and address 0:44 to Lazy Susan Juicer, 0:47 Box 44, Fremont, Ohio. 0:48 That's Lazy Susan Juicer, 0:50 Box 44, Fremont, Ohio. 0:52 Enjoy fresh-squeezed Florida oranges again soon. 0:55 Okay? 0:58


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John W. Hartman Center for Sales Advertising & Marketing History


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