Florida Citrus: Fresh-squeezed Orange Juice, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Florida Citrus Commission D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cutting orange) 0:01 (squeezing orange) 0:05 Announcer It's worth the squeeze. 0:09 Daughter Look, mommy's squeezing oranges! 0:11 Son Oh boy! 0:13 Announcer It's worth the squeeze to them. 0:16 A freshly squeezed Florida orange tastes better 0:18 than any powdered to watered-down substitute. 0:21 Just ask your kids. They can tell a difference. 0:23 And a freshly squeezed Florida orange gives them 0:26 more natural vitamin C than any other kind of orange. 0:28 Yes, it's worth the squeeze to them. 0:32 And it's worth the squeeze to you, 0:35 because orange for orange, thin-skin Floridas 0:37 give you about 25% more juice, 0:39 and they cost a third less. 0:42 You get more juice and more of the health benefits 0:44 when you squeeze them yourself. 0:47 And there's more chance of your kids drinking orange juice 0:48 when it's fresh, 0:51 because nothing can beat the taste 0:51 of the orange you open yourself. 0:53 Fresh Florida oranges are worth the squeeze. 0:55 So squeeze them. 0:58


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