Florida Citrus: Fresh Frozen Orange Juice Concentrate, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Florida Citrus Commission D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (happy music) 0:03 (kids giggling) 0:05 (happy music) 0:07 (juice pouring into glass) 0:17 Announcer Why do they thirst for orange juice 0:18 in the morning? 0:20 First, because it tastes so bright and delicious. 0:21 Second, because they burned up yesterday's vitamin C. 0:24 That's the one vitamin your body can't store, 0:28 and fresh Frozen orange juice from Florida 0:31 gives you all the natural vitamin C, 0:33 all the refreshing flavor of sun ripened Florida oranges. 0:36 The luscious juice from all these oranges 0:39 is squeezed, concentrated, then frozen right on the spot 0:42 to bring you pure orange juice fresh from the trees. 0:46 And now treat your family to pure orange juice 0:49 at lowest prices in years. 0:52 Your grocer has real bargains on your favorite brands 0:54 of fresh frozen orange juice from Florida. 0:57

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