Florida Citrus: Florida Grapefruit, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Florida Citrus Commission D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheerful music) 0:01 Narrator From Florida, land of health and sunshine, 0:02 where the finest grapefruit grow, 0:05 comes a vintage crop this year. 0:06 Extra good. 0:09 Loaded with juice, flavor, and natural vitamin C. 0:10 And remember, only 50 calories. 0:14 Enjoy bracing, fresh Florida grapefruit. 0:17

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John W. Hartman Center for Sales Advertising & Marketing History

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