Florida Citrus: Canned Grapefruit Juice, 1950s

Year Published: 1950s

Creator: Florida Citrus Commission D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer There's Miss America 1957. 0:01 She knows how to keep in trim while she keeps slim. 0:03 - With my favorite pickup, grapefruit juice on the rocks. 0:06 I love it. 0:10 - You'll love it too. 0:11 Canned grapefruit juice is low in calories, 0:12 high in vitamin C. 0:14 At snack time or any time- 0:15 Marian Pick up. 0:17

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John W. Hartman Center for Sales Advertising & Marketing History

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