Florida Citrus: Canned Grapefruit Juice, 1950s

Year Published: 1950s

Creator: Florida Citrus Commission D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's the Girl of the year, 0:01 Maryanne McKnight, Miss America, 1957. 0:02 And here's the taste sensation of the year. 0:06 Fresh frozen grapefruit juice has all the delicate flavor 0:07 of sun-ripe tree fresh grapefruit, 0:11 only pennies a glass. 0:13 - Wait till you try it, 0:15 delicious fresh frozen grapefruit juice from Florida. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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