Fashions on the Ice and Snow (1940)

[Music] whenever the weatherman says there's snow on them th Hills over a half million active sport fans start off with the mountain slopes to take part in America's fastest growing winter Recreation skiing the ancient sport of the Vikings brought up to date today skiing or call it sheing if you like takes advantage of the latest wrinkles in transportation the tow rope the ski lift and the luxurious way uphill and comfort one last easy breath and then to the slopes on Slender slivers of hick as or Maple no armchair sport as this but a red-blooded sport that calls for coordination Rhythm balance and nerve Sports so fast that even the smart colorful fashion of the skier are designed for streamlined action allowing for easy movement comfort and warmth protection from fighting winds and flying snow it's downhill all the way and old man gravity does the work sending the crouching snowbirds into a world of their own across wide and Unbroken fields of snow into a winter Fairy Land tricky turns and jumps at high speed Maneuvers call by names in the special language of the skier Christies talmar and gendis sprungs each to be mastered before the amateur can initiate the Slick Perfection of the professional every foot of the mountain side sends up a challenge to these daring young men and women on the flying skis the beginner soon learns to take a Sit Mark just as a part of the game here's an outdoor sport that's reaching an amazing peak of interest in America today the lure of split-second thrill and the invigorating Mountain Air is too strong to resist for those who want action or want to watch it and the skier will tell you there's nothing quite like the he feeling that comes with a day on the trail a day of healthful battle with the elements and friendly companionship of others who take Delight in this breathtaking winter Recreation more and more the skier looks for the right kind of clothing trousers that allow freedom of action tailored jackets that hug the body and give free play to every movement of arm and body for dressing practically as well as smartly is an important part of getting the most out of skiing pleasure and down they go with the speed of the wind every nerve and muscle tense and alert taking the turns and jumps and the Glides as they come meeting every situation with the ease of a bird on the wing and for those lionhearted fans who look to even greater Adventures there's always the ski jump call it Folly if you will but it's one of the biggest Thrills in the history of sport waxed Runners taking off into space and now a double jump in perfect Unison a pair of human birds in Flight a thrill to make all other sports seem languid by comparison pass this examination and you can go to the Head of the [Music] Class today the appeal of cross country skiing is just as strong with the All-American Girl she's taken up the sport with typical feminine enthusiasm learning the ABCs of gliding on the snow she rounds the turn a beautiful sight on a beautiful day and sometimes she stands up and then once in a great while of course she does now don't spoil the nice things I've been saying about you oh there's another one coming AC CER but it's a nice day anyways what's the matter little girl the skis are supposed to keep on the snow well little girls you've had a busy day [Music] the world of winter sports moves on against a rich background of color color blending the attractive designs of saone skating and skiing costumes and even the Snowman knows that easy freedom of movement and protection and every rigorous phase of sport is important to the active girl of today good clothes and good equipment all add to the good times of skiing and skating Pleasures here's what the best dressed girls on skis will be wearing warmth without weight outfits of fully weatherproof gabardine and poplin and every pocket equipped with zippers to protect those precious odds and ends that only a girl can carry everyone a practical outfit with matching colors and rib waistbands and cuffs costumes like the and a complete color selection to set off the loveliness of blonde brunette or redhe head this jacket's a complete weekend skiing wardrobe in itself little lady show us how it reverses and changes its colors every detail on both sides is identical that means you've got something there that'll put you one step ahead and changing off and varing your skiing wardrobe that outfit will take your places in plain and fancy stemming to say nothing about a bit of langof or don't you follow me at any rate you'll go places in that costume it's designed for real action in the roughest kind of wear longer ski jackets like this are the newest note they're practical and comfortable for active skiing nothing clumsy as the rule instead a Sleek fitted look there's an elastic in back to hold the waistline and to pull in the fullness of the jacket when a girl wears a heavy sweater [Music] underneath and here's one with tricky yet practical features padded shoulders that won't let the ski slip off when when there's no man around to help a girl carry them and they're buttons on the back of the trousers to keep the short jacket and trousers together if and when you do fall and you may no snow sneaks inside note the gloves and sweater they're particularly colorful accessories hand fashioned by saone with the finest Yarns these costumes have an inner cuff in the sleeve to guard against wind and snow and the printed Poppin lining is not only good-looking but also a safeguard against biting Winter Winds and look at these tailored downhill trousers they're tapered to the ankles with a permanent crease giving a slimming line and eliminating uncomfortable bulkiness at the boot tap that streamlining helps the skier to assume the correct skiing position and for a day filled with going uphill and down there's nothing like a poplin jacket light and weight yet made to resist wind snow and cold and there's always room for an extra sweater whenever the thermometer takes a sudden drop what do you have to offer for in high skiing fashion another jacket of course it's poplin too very warm you'll find it and yet light enough in weight that after an hour or two a real skiing when your Bloods are circulating from a 40 mph Dash that's right tell us all about the sakone accessories you can add to that jacket to vary your costume from time to time another sweater or change of shirt is the mood strikes and talking about your shirt let's look at it it's all wool soft as a snowbank colorful and attractive in fact it's just what you need and while we're at it let's take a good look at the waistlines of those ski pants they're built up for comfortable skiing when Jackets become too [Applause] warm well now that the girls are all set for skiing let's see what's going on here at the skating rink here too we'll find the ladies where ice skating like skiing increases an interest with each passing year last year over 40 million admissions were paid at rinks Salone add to that the many more Millions who find their skating pleasure on local lakes and ponds and you get an idea that ice skating has come into its own as a BigTime Sport and the ladies they share will have just the thing to wear on Ice the newest and smartest ballerina designs and skating costumes practical and colorful sakani costumes for both outdoor and indoor rinks technically speaking skating costumes like these are fashioned of flannel quilted Poppin or shur knitted Jersey all of which simply means that these are not only practical outfits but very becoming as well this year the girls who take to the ice will find that the skirts are short or knee high and they're high-waisted too they don't pull up tighten or bind but they give free action on any maneuver and don't be so coy about showing that lining it's poplin which is definitely a style note this season just in case you don't know that hood is nice looking all right but how about those touches of color that braid trim for example and also that brilliant Poppin lining you have in both the jacket and the skirt now just a minute if you can get away from that window we'd like to see that sporty eaten jacket designed for figure emphasis a jacket that hugs the figure and never pulls up meaning you'll always have perfect ease and comfort that skating outfit on the right is equally flattering and attractive it's more for indoor skating together these two make a topf flight skating team perfectly dressed for a perfect day on Ice designing these smart looking saone costumes every attention has been given to those fine points of construction that make for a comfortable fit yes girly we do like that outfit especially after you've told us that the sh top is designed to Flat the figure sure it's a good-looking costume all right but don't forget that it's as practical as it is good-looking designed for free and easy action now let's take another look at your playmate here's a costume to turn many a male head on the old skating Pond and just to keep the record straight it's a white flannel eaten jacket off it comes and our Eagle Eye can tell at a glance that the printed lining colors are matched in the Rick rack on the jacket you know Rick rack is that fancy design across the shoulders but just look at that shirt SE it's called and it's a smart thing to wear with skating skirts or any skirt for that matter very exclusively yours saone the label women look for on everything in sportsware famous for quality and yet attractively priced zone stands for play clothes with comfort and high style swim suits with trim lines and striking colors for the modern girl spectator sports wear and Beach apparel for summer and winter wear American sportsware with an enviable reputation all very exclusively yours sone oh [Music]