Fashion Horizons (1940)

Year Published: 1940

Creator: A/V Geeks 16mm Films

Description:

Combines airplane trips and fashion. Heavy on the fashion. "Fashion Horizons" (1940) showcases the evolution of women's travel and fashion as they embark on a journey across America via the Stratoliner. The film features various characters, including aspiring actress Esther Fernandez, as they explore locations like Albuquerque and Phoenix, highlighting both the changing travel habits and the stylish outfits of the time. The narrative intertwines scenes of sightseeing, cultural encounters with Pueblo Indians, and fashionable resort wear, ultimately celebrating the blend of comfort and style in 1940s American fashion.

Keywords
Fashion, Travel, Stratoliner, 1940s, Esther Fernandez, Albuquerque, Phoenix, Pueblo Indians, Resort Wear, American Culture

We digitized and uploaded this film on behalf of the Prelinger Archives. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.

Complete Record: Combines airplane trips and fashion. Heavy on the fashion. "Fashion Horizons" (1940) showcases the evolution of women's travel and fashion as they embark on a journey across America via the Stratoliner. The film features various characters, including aspiring actress Esther Fernandez, as they explore locations like Albuquerque and Phoenix, highlighting both the changing travel habits and the stylish outfits of the time. The narrative intertwines scenes of sightseeing, cultural encounters with Pueblo Indians, and fashionable resort wear, ultimately celebrating the blend of comfort and style in 1940s American fashion. Keywords Fashion, Travel, Stratoliner, 1940s, Esther Fernandez, Albuquerque, Phoenix, Pueblo Indians, Resort Wear, American Culture We digitized and uploaded this film on behalf of the Prelinger Archives. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.

Transcription

[Music] [Applause] [Music] [Music] [Music] a [Music] another star is born Mary Martin co-starring with Jack Benny and Fred Allen in parant pictures love thy neighbor is at LaGuardia Airport New York City to bid bone Voyage to the new Latin Discovery eser Fernandez who's flying West for a screen test TW wa announces the departure of the super Sky Chief Stratoliner for Chicago Kansas City Albuquerque and Los Angeles gate number three All Aboard please in a few short years the travel habits of millions of women have changed to this comfortable and smooth mode of transportation just as their modes of dress have shifted from the uncomfortable bustle and hobble skirts of yesterday day and night these Mighty Ships of Commerce fly the airlanes from Atlantic to Pacific spanning the nation in 15 hours up up high up into the sub Stratosphere Rises the 45 ton tww Strat liner on into a night sky the big silver liner speeds swiftly over sleeping Villages and great cities Dawn finds our air voyagers flying over the Texas Panhandle and the colorful Maes of New Mexico it's a fairy land of tumbling castles far above where the raindrops form Bridging the Horizons in seven Le boots our passengers ride comfortably in altitude conditioned cabins let's take a peak in the Strat liner and see how our passenger is doing why of course like every woman she's taking a last look in the mirrors of the Strat liner's charm [Music] room Sorita she is trimly tailored in a seral Johnson cover cloth suit met by de lance fashion editor of paramont estra is told she is to get off her plane and act in a location picture with four other Studio players just now Landing from Hollywood first is lovely martho driscal of screen and radio Fame Margaret Hayes from the New York stage in Hollywood is next while pretty Virginia Dale follows and waves to movie fans gathered at the airport take notice of the smart airplane luggage that the air passengers are using it's Halton luggage especially travel tested by tww for air passengers metal alloys make for lightweight and durability as the baggage is unloaded we hear a rhythmic chant a group of peblo Indians who are to appear with Esther in the screen test beat out a buffalo dance while a bronzed young Brave stamps out the ancient hunting steps of the navajos his bow and arrow marks the Cadence as he flourishes them in the dance quiet action camera you are now seeing the color screen test of Esther made through the lens of the studio camera eser changed into ceremonial Garb now makes her first bid for Fame in Hollywood good luck Esther in the meantime let's visit Isleta Pueblo with Margaret Hayes and Virginia Dale who have some spare time for sightseeing Virginia wears a desert blue reefer coat cut in the casual style Margaret's Adobe Tan top coat tossed carelessly over her shoulder blends with a crumbling Adobe ruins one little two little three little Indian girls perhaps your G were inspired by the rich colorings worn by these Indian [Music] women Margaret next meets Louise AA pretty indian girl who has written a children's book Illustrated beautifully by an Indian artist [Music] friend the girls next visit the mission of San Antonio de lutter built in 1621 just one year after the Mayflower landed on our Eastern Shores here in the faith brought them by Coronado in 1620 the peblo Indians reverently worshiped the god of the white man Margaret and Virginia keep a dinner engagement in Albuquerque at the Alvarado Margaret wears a flowered evening dress of crown tested rayon topped off with a white fox short jacket Virginia wears a two-toned cactus green dinner gwn with an evening wrap of Russian [Music] Lynx two other charmingly dressed girls wait in the lobby this is a stunning burgundy Leaf evening dress with a white background of crown tested rayon the gray Silver Fox jacket is worn casually here is a brilliant plaid Dinner dress with a tight fitting jacket and with a knotted scarf worn around the shoulders note how pockets are outlined in the same Jersey material as the skirt the four Paramount girls and Miss Lance were given a big surprise the studio gave them a week's vacation so here they are in a strat liner flying to Phoenix Arizona tww planes bring new speed new service to All America indispensable in peace invaluable in war city of AKA oldest continuously inhabited city in the United States is perched high on a Mesa Huts of adobe huddle in protection against the [Music] elements from our armchair seat in the sky we see Arizona's famous Valley of the Sun at Phoenix Camelback Mountain is outlined on the horizon while below a appears camel back in where the girls will soon be [Music] sunling natural desert backgrounds blend perfectly with the original Landscaping of the in one of the most beautiful of more than a score of resort hotels in the Phoenix Sun Country where thousands of vacationists relax and find New Frontiers of fun well where the girls yepy R them cowboy could one of our girls be in that station wagon why it's Virginia in Frontier costume the ranch Foreman gives her a hearty Western welcome I'll bought a breakfast ride tomorrow says he it's a date says she Margaret and Esther explore the grounds in their dresses of seleny rayon Esther's Jersey casual dress of two-tone desert sand is nicely balanced with embroidered Pockets Margaret's Jersey casual is two-tone cactus green with soft embroidery around the yolk the grounds of our Resort are studded with wild Cactus Martha wears a stop red station wagon coat that accompanies a vacation mood underneath a blue gabardine slack suit makes a colorful contrast sunrise on the desert as the girls awake early for their breakfast ride orange gold and purple tents flood the morning [Music] sky in Frontier pants Western high heeled boots and 10g steps and hats the breakfast party keeps an appointment with Ry Ranch Foreman who has the horses saddled and raring to [Music] go fashion makes way for comfort in western [Music] clothes a bre red across the desert and a fire is quickly built M can't you just taste those eggs and bacon and coffee just the dish for a western appetite grubs ready folks come and get [Music] it here you find the friendliest people on Earth it must be the Desert Air sunling at the pool follows the breakfast ride Martha lounges in the Patriotic colors of red white and blue her crisscross bodice tops a full skirt with aured matex [Music] waistband Esther's blue and red floral bathing suit is a three-piece costume Virginia with a red white and blue dress maker playsuit just as fashionable for a dip in the pool Margaret's patio slack suit is Thoroughly American and typical of colorful Resort Wear styled in Jersey The Ensemble features the long torso ured fullness inset in the slack the boys have comfort too in Palm Beach clothes which provide a wardrobe that meets every occasion sports are varied at Camelback and we next find our vacationers playing the old shipboard game of shuffle board Virginia scores with a cotton Daisy pattern play dress and I might add with a well-placed shot pin for Ruffles form sleeves for Virginia's fru did you notice Margaret cast aside that wraparound skirt now she wears only the matching swimsuit in blue and white shed and elasticized in the new process called matex approaching we see the long skirted version of the daisy pattern dress with pinor ruffled sleeves Martha is wearing a stunning cab dress of cotton Esther's Latin loveliness is apparent here in a striking Aztec print with peasant blouse of flattering fullness and bare midriff this costume clearly shows the Good Neighbor diplomacy that has influenced North American fashions for the year 1941 as Martha and Virginia Genia stroll away the shuffle board game goes Merrily on during the cocktail hour Margaret appears in a sophisticated sheer night blue dress with white yolk embroidered with beaded daisies and edged with perky white pqu appropriate for the cocktail hour is the double breasted Palm Beach jacket and gray blue [Music] trousers a pretty lawn setting is just the place for this white rayon gabardine slack suit with a very new silhouette of flared tunic length jacket and mat latex girdle topping the costume is an attractive turban of white coin dots on a lime background striped sandals complete The [Music] Ensemble notice the Palm Beach suit in new Tallow and white thinking of a game of tennis margarth Virginia joins the group looking for a tennis partner she's smartly attired in a two-piece white gabardine playsuit with detachable skirt and matching shoes when the skirt is removed Virginia and Margaret discover their assured elastic waistbands of matex are identical and exceptionally comfortable for attractive sports wear tennis game over Virginia changes into a sun outfit of bloused white cotton breed ER with bare mid drift striped handwoven cotton skirt and full panel inset This Charming Cabana dress has a tahan print design her briefer has a double tie in front and the midrift is bare Margaret sees the long Twilight Shadows of Camelback Mountain creeping across the desert floor to the Emerald Pool below she suest a dip so here we are and we have two girls sharing a four-piece J Jersey tahan floral costume one has the swimming combination of brief bra and song draped skirt a Sunburst suit of mouth platex elastic and snug clings to the figure and makes for a slenderizing effect ideal for a shopping trip is this attractive bolera costume of cartwheel print and Miami crepe with blouse and lapel facings in monotone shade stepping briskly down the walk comes Virginia in a print dress of toast and precious blue with a hip length Woolen jacket of matching toast pleated collars and cuffs are a completing trim age-old Sara Cactus surrounds the open air cocktail lounge here we have a patriotic dress complete with Chevon evidencing the military influence in 1941 Fashions this cocktail dress features a newly draped separate skirt and a matching Bolero jacket again the military dress but this time with a street length skirt it's set off with a self-material red belt well doesn't he look comfortable again our designers have gone South of the Border in obtaining The Motif for a cotton embroidered dress copied from the polaro Native costume of [Music] Panama and so reluctantly our girls leave the Sun Country Miss Vera logden veteran TW Hostess steps primly in the newest of Sky girl uniforms of Stratosphere [Music] blue [Music] now off to the most scenic flight in all the world the air trip over the Grand Canyon of the Arizona Lake me and Boulder Dam our first impressive Air View on route to the Grand Canyon is San Francisco Peaks where Mother Earth stands on her tiptoes greeting the heavens with a mantle of snow we approach Meteor Crater where a giant fist has smashed into the Earth's crust leaving a hole a mile wide Martha drco sees tremendous Vistas inspiring views dog garet where are the adjectives to describe the Magnificent Grand Canyon flying on West over the Colorado River a huge slab of dazzling white concrete between two narrow Canyon walls becomes Boulder Dam greatest engineering achievement of man Lake me extends way back 100 miles behind the dam more Americans visit this 3,000 squ M Boulder Dam Area near Las Vegas Nevada than any other National Park in the United [Music] States winding highways curl and twist their way on the canyon sides here is provided inspiration and pride for all Americans to share we land at Boulder City Airport only 7 miles from Lake me and Boulder Dam to most pleasing costumes on our trip were seen at the dock at Lake me before boarding the motorboat for a sightseeing ride this is a tropical red tailored suit with full English drape and new long length coat the newest in sports shoes are Joyce [Music] coolies this pretty brunette is dressed in a misty blue reefer with red coolies to [Music] match a last Cruiser takes us for a ride on the Placid Waters of Lake me leaving behind a highway on water as our wake ripples away in the distance the shores are rimmed by desert mountains but here and there an island has been formed Cathedral Rock is a chalk Cliff that stands alone in isolated Beauty so we take off from Boulder City heading towards Los Angus on the last stage of our grand air trip and vacation the girls are reminded that Horizons in the air like fashion Horizons are reached only to reappear again and again as Tennison said nearly a century ago for we dipped into the future far as human eye can see saw the vision of the world and all the wonder that would be saw the heavens filled with Commerce arges of magic sails Pilots of the purple Twilight dropping down with costly [Music] bales

Online Copy: https://www.youtube.com/watch?v=l3KYlj0kmhg

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